May
27th
2008
Last Monday saw the celebration of the FEED 100 bag, created by activist and model Lauren Bush, and partner Ellen Gustafson of FEED Projects, a socially conscious company with a commitment to feeding the world. The intimate catered event, held at the Whole Foods Lifestyle store in West Hollywood, attracted Desperate Housewives star, Marcia Cross, and Elizabeth Berkley of Step Up and Dance! Both are huge fans of Lauren’s and the FEED 100 bag.
Modeled after the grain bags that the UN distributes in the field, it retails at $29.99 at Whole Foods in the US, Canada, and the UK, and is an eco friendly organic cotton tote which conveniently folds up into small burlap pouch. A full one-third of the purchase price ($10) goes to provide 100 school meals to the children of Rwanda through the UN World Food Program. The meals are served in schools as an incentive to get the children back into the classroom, and receive both education and a nutritious meal that they might not otherwise get in a day. And girls can get additional rations to take home if they stay in school, an incentive aimed at closing the educational gender gap.
As Ellen told us, “Everyone remembers the terrible history of Rwanda in the 90’s, and we thought it really important to pick a country everyone would know of and make a measureable difference for those children. The goal is to sell 580,000 bags and be able to feed the entire school population of Rwanda for 2008.”
Click here to continue reading about the event…
