Since backing out of a promise to never use fur again in any of his collections, designer Giorgio Armani has been the focus of a particularly intense PR campaign by PETA. Stars such as Gillian Anderson and Pamela Anderson have vocally decried the move — and the animal rights org has even taken a full-page ad out in this week’s Variety labeling Armani as a “Pinocchio” liar.

Look out for this year’s Oscar red carpet. PETA has sent a letter to every nominee urging them to support the boycott of Armani designs. Will celebs avoid guilt by association targeting and choose some other designer? Stay tuned as the fight rages on…

Our buddies over at PETA have just released an exclusive video Q&A with Project Runway host Tim Gunn in an effort to convince designers like Donna Karan (boo) and Giorgio Armani (double boo) to ditch their cruel ways.

“Any designer in the fashion industry who does not want to watch the PETA video and see exactly what happens to animals and how they’re treated and how the product that they use comes to the marketplace I believe is egregiously irresponsible,” says Tim. “It is critically important that we all be educated about these matters and then make choices.”

To watch the entire video, visit Peta.Blog.Org!

The first rule of fight club is, there is no fight club. The second, though less well-known rule, is never double-cross PETA. It’s one thing to end up on their shit list in the first place — but to make them a promise one moment — championing yourself as defender of animals — and then completely give them the finger the next is not wise. At the very least, it will lead to half-naked women dressed in only lettuce parading outside your stores; which, depending on your point of view, may or may not be bad for business.

Such is the dliemma now faced by fashion icon Giorgio Armani who, despire last summer promising the animal rights organization to never use fur in his collections again, has gone ahead and released a fall line stuffed with pelts. From Page Six,

“Last year, Giorgio Armani told Time that PETA had persuaded him to drop fur from his designs, but his fall line includes fur coats for babies, floral-printed fur coats, fur-hemmed skirts and fur-trimmed jackets. “We feel betrayed. I have met with Calvin Klein, Ralph Lauren, Tommy Hilfiger and many other designers who once used fur but had a change of heart, and not one of them broke their promise,” PETA President Dan Mathews said.”

Fur coats for babies? WTF?

And what happens when you break your promise? PETA sends Pamela Anderson to lead the counter-offensive. Matthew said “Anderson would reveal plans at a PETA benefit tomorrow in Italy to put ’stars who attend Armani shows in the hot seat’ and urge them to shun all Armani designs during the upcoming award season.”

BOO-YA! More to come…

via Perez Hilton

The Global Fund was started by Bono and Bobby Shriver in 2006 and has already received over $110 million from RED-brand apparel and events.

Julia’s design simply has the words, “revolution. evolution. devotion” arched over a tree of life that Roberts’ herself created. The shirt will available for men and women with 40 percent of the gross proceeds going towards the organization.

Learn more about the Global Fund to Fight AIDS, Tuberculosis and Malaria on their website.

thanks: looktothestars.org