Remember when Brad Pitt hooked up with Kiehl’s on a new “biodegradable body cleanser” to support environmental initaitives? Well the company is reaching out to some additional celebs to help with their Earth Day initiative to benefit the Waterkeeper Alliance. Adrian Grenier, Erykah Badu, Kelly Slater and a team of students from Parsons The New School for Design have all lent their art skills in designing new unique labels for Kiehl’s “Superbly Restorative Argan Body Lotion”. The lotion is made with fairly-traded, organic, Moroccan Argan Oil and Argan Leaf Extract, and the bottles are made from 100% Post Consumer Recycled packaging. 100% of net proceeds from the sale of the lotion will benefit Waterkeeper.

The Limited Edition bottles will be available in Kiehl’s free-standing stores and Kiehls.com on April 20th, in time for Earth Day 2009. Each is $55.

Having lived in Florida for the first 18 years of my life, I have a special appreciation for the glory that is an awesome beach! Therefore, I am extra pleased as punch to hear that a slew of eco-minded celebs are auctioning off their shoes for the Surfrider Foundation – an organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education. 

The Barefoot Wine Rescue Project is a part of eBay’s Giving Works program and will feature shoes donated by Jack Johnson, Cameron Diaz, Matthew McConaughey, Kelly Slater, Sophia Bush, Andrew Keegan and many more!

“Barefoot Wine is committed to helping make beaches ‘barefoot-friendly’ through the Barefoot Wine Beach Rescue Project,” said Jeremy Soine of Barefoot Wines. “We’re donating 100% of the proceeds from this charity auction to support the Surfrider Foundation’s ongoing efforts to keep our world’s beaches healthy for generations to come.”

So if you just gotta, gotta, gotta own a pair of famous shoes, make sure you visit eBay before December 12th and get involved. Happy Bidding! 

via: looktothestars.org

As part of the kick-off of the second season of “The Green” on Sundance Channel, the network has hooked up with Barneys New York CO-OP and the eco-chic fashion brand Loomstate to launch a first of its kind, national t-shirt recycling program.

Last night at Barneys New York in Beverly Hills, the campaign kicked off in grand fashion with actress Zooey Deschanel performing with her “She & Him” bandmate M.Ward for a rocking crowd that included surfing pro Kelly Slater.

Now it’s your turn. You can drop off old t-shirts at all Barneys locations nationwide. Loomstate will then re-dye, re-style and re-print the used threads to create a limited edition T-shirt collection, which will be sold at Barneys during the next holiday season. Cool, right? Even better — those who donate their old threads will receive a 20% discount on women’s Loomstate for Barneys Green and men’s Loomstate gear from now until the 27th. For those that dig this brand, 20% can mean a whole lotta savings!

So, rummage through your drawers, fish out that Phish shirt from 1997, and head down to Barney’s to do your bit for the planet. According to The Daily Green, proceeds from the program will be donated to the 1% For the Planet initiative, and are reportedly earmarked to benefit Organic Exchange, a group that is working to promote the burgeoning organic cotton industry.