ecorazzi.com :: the latest in green gossip

August 28th 2008

Matthew Modine Ready To Launch Bike For A Day Event In September

Filed under: campaigns, cars-houses, transport — michael @ 12:38 pm

Actor Matthew Modine is putting the final touches on what he hopes will turn into an annual celebration. On September 20th, the former Weeds star will officially launch “BICYCLE FOR A DAY” — a campaign to get people out of their cars and into the streets using a bike, skateboard, or anything else not dependent on gasoline. “The idea behind my project Bicycle for a Day is to help people understand that there is something they can do,” he recently wrote. “In fact, just one simple thing they can do every day to become part of the solution. If everybody does this one thing, the cumulative effect could be tremendous.”

While Bicycle For A Day will be officially launching at The South Street Seaport in NYC — participants are encouraged to start their own gatherings all over the nation. Modine’s hope is that this will eventually spread all around the world. ”The environmental situation is a great opportunity for us all to work together to find solutions. Bicycle for a Day is just that— citizens of the world joining together globally and acting locally.”

Even Liam Nesson recently joined Modine to help push the cause along. To find out how you can become involved, jump here to the official website.

December 20th 2007

Liam Neeson Jumps On A Bike And Pedals To Global Warming Event

Filed under: campaigns, transport — michael @ 9:58 am

We know celebrities are finding it in vogue to travel via hybrid or some other green car to events — but it’s rare we actually see them take things a step further by walking or (*gasp*) biking to the red carpet.

Liam Neeson, however, decided to jump on a bike this week in New York City and do just that for the launch of the global warming initiative Bicycle For A Day. Granted, he was actually dared to do so by the campaign’s founder — Weeds actor Matthew Modine — but with the promise of a free dinner and the opportunity to make a point, the decision came easy to the actor. From the article,

‘”Honestly, bicycling isn’t just fun and healthy and non-polluting, it’s sexy,” said Matthew at the Tuesday night bash, which was also attended by Robert Kennedy Jr - the nephew of late US President John F Kennedy. ‘It gives you a nice rear end.’”

Modine is organizing events in San Francisco, Chicago and New York to highlight the perils of global warming. According to Hello! Magazine, he envisages a day of community-based activities at a prominent city park – to which attendees would travel on two wheels - including entertainment, speeches by politicians and environmental groups.

You can pedal over to the organization’s site for more information!

photo credit: © Rex