February 5th 2008
Lexus Teams Up With Fashion Designer, Rodarte, For An Eco-Snazzy Event
Filed under: campaigns, ecorazzi exclusive, events, events: nyc, fashion, green and famous, products, thegreenpicture — parrish @ 5:11 pm
Note to self: when attending a chic, invite-only fashion show in downtown New York, one should not assume that a bathroom will be just readily available. This would be one of the many lessons I’d learn this afternoon while reinventing the pee-pee dance at the Rodarte fashion show, sponsored by Lexus Hybrid Living.
Bladder issues aside, the show was fan-frigin-tastic, and Lexus was an incredible host. As I stepped out of my limo (ok, I walked) and approached the front door, a camera man asked, “I work for a fashion magazine. Can I take your picture for our street fashion issue?” Never having been asked that question in my life (I dress like a writer), I happily obliged and quickly attempted to hide the small ketchup stain just above my left pocket.
Once inside, I met fellow Ecorazzi contributor, Melissa Rosenberg and we got our seats for the festivities. Right away, I caught the glance of model/co-host of America’s Most Smartest Model, Mary Alice Stephenson, and made sure to give her my best “Pick me, pick me” smile. Needless to say, she did not pick me. Next, I spotted the world famous editor of Vogue, Anna Wintour (aka the inspiration for Meryl Streep’s character in The Devil Wears Prada).
The show featured beautiful eco-friendly clothes designed by Rodarte, and was the second installment of Lexus’ Hybrid Living series, which combines eco-design with luxury standards. In the spirit of green, the gift bags-courtesy of Lexus-were made out of used Lexus billboards and stuffed with products like a soy candle by Joya and a sustainable bambu. I was so impressed with Lexus’ “in it to win it” attitude, I made sure to chat it up with Kimberley Gardiner, Lexus’ Marketing Manager of National Advertising, on my way out.
After a quick interview, I knew that Lexus had made the right choice when they chose Kim for their spokesperson. Not only was she super dreamy, but a basic volcano of green information, and really proved to me that Lexus was serious about their commitment to a more eco-friendly world.
Hit more for the rest of the interview and some photos!
