July 28th 2008
Positively Green Launches New Magazine, We Gush
Filed under: ecorazzi exclusive, events: la, green and famous, magazines — tracy @ 11:52 am
Well, at least we’re positive we had fun at the launch of the women-focused green magazine, Positively Green! Almost all of the West Coast Ecorazzi contributors were there to drink up the organic Frey wines and Butte Creek Ale while listening to the always entertaining Ed Begley, Jr. yuck it up!
I have to be honest with you… I’m no marketing or branding “wizard” but when I’m enjoying a nice glass of ale, I’d rather NOT be envisioning someone’s “butte creek”, but that’s just me. OK, on to the goods…
Now, I know exactly what you’re thinking and I AGREE — isn’t another published mag just contributing to the problem instead of solving it? Well, not so fast…. Well, not so fast…. Positively Green is committed to helping fund “the problem.” See, when you pay $14 for your subscription, 2 of those dollars will be donated to the eco-charity of your choice. I don’t know about you, but I feel better already!
The real question people were asking was: what paper is being used for this pub? The lovely Editor in Chief, Kelly Magill, divulged her dilemma: do we use 30% recycled content that is actually MADE in the good ‘ol U-S-of-A…OR do we use 100% recycled paper that gets shipped here from China! Which devil is worse? She settled on the former, but is still looking for the right 100% recycled paper that’s made in the US. So, Kelly is putting out an APB to all Razz readers: If anybody has a beat on 100% recycled paper that’s actually made in the USA, bring it on and contact her!
Rachelle Begley (Ed’s wife), is Positively Green’s first cover model who, in a tongue-firmly-implanted-in-cheek manner, thanked her husband for accelerating her enviro-education! Ed barbed back that they’re the only couple in Hollywood who have a carbon credit pre-nup! Now, I see why these two have their own reality show!!
Stuff global warming in your stocking! Dedicate trees this holiday season through 
