You may not have necessarily heard of Rajneesh Duggal, but to millions of fans he’s known for his good looks and as one of the Hottest Vegetarians Alive from PETA India’s 2004 Web poll. The actor/model has been a long-time supporter of animal rights, the vegetarian lifestly, and more recently, the fight against KFC’s cruelty to chickens.

Duggal is appearing in a new ad campaign in which he sports a brilliant green tattoo of his favourite vegetable – a lady’s finger – while appearing next to a message that could not be clearer: “Body by Bhindi”. To check out an interview with the rising star, please jump here.