Here’s the gist: 70% of the value associated with the world’s cork forests depends on wine stoppers, not shoes or bulletin boards or flooring tiles. As many wine-drinkers may have noticed, screw tops are becoming more popular, and as a result are starting to steal business away from cork producers.

While it’s sure easier to open a bottle, the environment actually loses with this solution. Those caps are non-recyclable and take a lot more resources and energy to produce. On the other hand, cork trees are sustainable, consume more CO2 between harvests (the bark regenerates after 9 years), and are biodegradable and recyclable. Not to mention an entire industry of farms and workers (and the biosphere) depends on cork forests.

See, it’s not every day you can tell someone that Rob Schneider opened your eyes. Check out the video below — or visit the official site here.