“We felt that aligning ourselves with Sun Island, we could reach out to charities which would have a significant impact on society,” Norma Peart, Blot’s longtime manager, told the Jamaica Observer.

The line will be available in men’s and women’s styles in Europe, Asia and the Pacific. In addition to the charities it will support, Bolt’s European line will also feature organic cotton fabrics and be printed with environmentally friendly inks using state-of-the-art digital direct technology.

“We are just trying to help to better Jamaica,” Bolt said.