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Vanity Fair Fails To Print Green Issue On Recycled Paper — Again.

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At this point, it’s becoming clear that even a boardroom of oil executives might have better organized this year’s green issue for Vanity Fair. First we had the bizarre cover photo of Madonna holding a globe (why?) and then the interview that asked zero questions related to the environment. Now, we have another great article from Frank Locantore lamenting the fact that Vanity Fair once again decided not to use recycled paper for their green issue. From the post,

“The fact is that while other magazines like Shape, Fast Company, Inc. and Every Day With Rachael Ray have made important achievements in environmentally responsible publishing, Vanity Fair and CN (Condé Nast) have only “talked green” in their articles. Do they make any mention of their environmental practices in the magazine? No. Is there information about their commitment to sustainability on their Web site? No. Are they at least using recycled paper? No, not even a smidgeon.”

Locantore says it’s a classic example of “Do As I Say” and in a time when access to high quality recycled paper stock in no longer a hurdle, we couldn’t agree more. Vanity Fair has every opportunity to make each issue a “green” issue, but is only looking at the circulation numbers and less at the big picture.

Sure, writing about the topics in the first place is wonderful — but using that excuse to justify doing nothing yourself is so 2006.

To read the rest of Frank’s great piece, click here.

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