Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Harry Potter Fans Campaign For Social Change

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Anybody out there heard of this little indie film that’s about to hit theaters? Something called Harry Potter and the Deathly Hollows? No? I didn’t think so.

Just kidding! Of course you have because it’s impossible to escape, and besides, who would want to? Harry Potter, as in the multimillion dollar film and book franchise, has taken on a cultish life of its own, with fans lining up days in advance to get books and dressing in full Hogwarts regala for film openings, to name a few things. But the most recent fan development, and inarguably the best eco-friendly move, has been the creation of the Harry Potter Alliance (HPA), a group of hardcore fans who want to create social change, and their Deathly Hallows Campaign (DHC).

The campaign spans the nine months between Harry Potter films— November 2010 through July 2011— and focuses on ways to harness the energy of popular culture toward a real social transformation. Currently the movement is petitioning to change all Harry Potter chocolate to be Fair Trade, and is encouraging members to write letters to NBC Universal and Time Warner, create YouTube videos, and host Lumos Parties during the release of Harry Potter and the Deathly Hallows, Part I. It’s not going to just be a few folks doing this, there are more than 160 Lumos Parties scheduled on 4 continents, and that number will only increase.

How do I know? Because the momentum for the DHC is just one drop in the stream of success bucket for the HPA. Looking at the past year, the HPA donated 55,000 books to local communities across the globe, raised $123,000 to send five cargo planes of supplies to Haiti relief, and won $250,000 through the Chase Community Giving Challenge on Facebook, taking first place over thousands of other non-profits. This unprecedented network reaches over 1 million people and 60 HPA chapters across the world— that’s a lot of muggles! Which means the HPA is more than likely going to get the message across that Harry Potter fans will accept fair trade chocolate, and nothing less.

In addition, throughout the next nine months various other campaigns will be launched through the DHC, including movements to support LGBT inequality, suicide, depression, bullying amongst teens, and ending genocide in Sudan. Which just goes to show that everyone can have a voice and make a difference, sometimes it just takes the right cult classic to motivate it.

Like us on Facebook:

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.