Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Livia Firth in sustainable Giorgio ArmaniLivia Firth in sustainable Giorgio Armani

How Armani Created Livia Firth's Green Carpet Dress

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

While actors and actresses alike grabbed first honors at last night’s Golden Globe Awards, another milestone was made on the red carpet itself: the first sustainable creation from fashion icon Giorgio Armani made out of recycled plastic bottles.

The designer created the gown worn by Livia Firth to kick off the 2012 Green Carpet Challenge; a platform introduced by the eco-fashionista three years ago as a way to expand the use of sustainable and ethical creations on Hollywood’s red carpets.

According to a new post by Firth over on UK Vogue, Armani used a weave created from recycled plastic bottles (all sourced from Northern Italy) in designing his creation.

“Armani went for fibre from Newlife ™, a project developed by Filature Miroglio that takes place in Northern Italy,” Green Carpet Challenge co-founder Lucy Siegle writes. “Rather than a vertical supply chain this has been developed horizontally through a system of certified partnerships, all in Italy. This means it’s fully traceable – which gets a big thumbs up from the GCC. The end product – the yarn – is fully derived from recycled plastic bottles.”

As referenced in the article, it requires about thirty, one-and-a-half litre bottles to make one kilo (roughly 2.2 lbs.) of Newlife yarn. According to the product site, the company hopes to produce 10,000 tons a year by 2015 – thus avoiding adding some 72,000 tons of plastic material to landfills, and saving 343 million gallons of water for the creation of virgin material.

“When I put the dress on it felt incredible,” Firth writes. “It transports me to Italy in the 1960s. Armani just knows how to do this so well! There is also a really fun geisha reference in this dress with the ornate lining – very in line with the current Armani look. But the real achievement for me is that last night the GCC proved that sophistication and sustainability can go together. That’s the victory that Armani has delivered for us.”

Indeed, hard to believe that such a gorgeous gown came from the recycle bins of households around Italy! Bravo.

Next up – we get to see what actresses have taken up Firth’s offer to participate in other awards shows (Oscars, BAFTAs, etc.). For Livia’s full break down of last night, visit her Vogue article here.

Photos courtesy Jason Olive.

Like us on Facebook:
  • cla_phihi

    learn how to earn 35 $ every day at home!! visit: surveymoneymaker dot net

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.