Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Pepsi pulls sponsorship from Tennessee Walking Horse show due to animal crueltyPepsi pulls sponsorship from Tennessee Walking Horse show due to animal cruelty

WATCH: Pepsi Pulls Ads from Horse Show Due to Animal Cruelty

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

The popular soda company Pepsi has recently pulled its sponsorship from Tennessee’s Walking Horse National Celebration, a prestigious horse show, after startling and horrific videos surfaced of horse cruelty, the Chicago Tribune reports.

Last week, ABC News revealed exclusive footage of a horse, which was part of the show, being beaten over and over again by a trainer. The video was given to the news station by the Humane Society of the United States, after the organization conducted an undercover investigation.

“We have ended our sponsorship of the event,” Vincent Bozek, a Pepsi spokesman, revealed on Thursday. No further comment was given for the cancellation.

The exact reason why Pepsi pulled ads was not answered, but according to an expert on the Tennessee horse show, whose identity remains under wraps, it’s because of the video, which illustrates “soring.” This abusive horse practice is “the intentional infliction of pain to [horses] feet and legs to produce an exaggerated gait known as ‘Big Lick,’” the HSUS explains.

An animal activist filmed the footage in 2011, which shows horses being beaten with wooden sticks and poked with electric cattle prods. Chemicals were applied to the horses’ legs, while their ankles were wrapped with plastic to intensify pain.

The president of the horse show, Dr. Stephen Mullins, said “For any animal to be abused like that … I totally disagree with that.”

Keith Dane, the HSUS director of equine protection, fully supports Pepsi’s decision and said, “This procedure of soring has been going on far too long . . . the industry itself has been allowed to self-police and with very poor results.”

Dane also revealed the HSUS sent someone in to film, because the Tennessee Walking Horse’s self-policing strategies of “soring” were not working.

Doyle Meadows, the chief executive of the Tennessee horse show, said in a statement, “The Celebration has worked extremely hard over recent years to gain the trust of our corporate partners and we would do nothing to destroy that relationship. As the Celebration moves forward to promote a sound horse we hope that everyone will assist in our efforts to promote this magnificent breed.”

Below, is a video ABC News and the HSUS released showing the disturbing images of horse cruelty. Watch at your own risk, because the footage is very graphic.

To help stop this cruelty, click here and lend a helping hand.

Like us on Facebook:
  • Guest

    Good for Pepsi!!

  • Debbymccabe

    How can these ‘things’ call themselves horse lovers???? I won’t use the kind of words that these individuals deserve, and I’m not talking about the a$$hole trainers. Jerks and sadists will always do anything for a buck. But what about the humans that turn their ‘beloved’ horses over to them?

  • Sue Emanovsky

    Kudos to Pepsi for taking the higher moral ground and pulling their sponsorship.

    It isn’t an isolated incident. In 2006 they cancelled the show because 6 out of 9 horses in the running for Champion were disqualified because of soring.


  • Biknking

    How about helping the horses? Pepsi should do more than pull an ad!!! I feel like whipping those trainers!!!!!!!!!!!!!!!!!!!!

  • Jody

    We showed Walking Horses for years and never abused or sored our animals and won a state championship. To assume that everyone does this is as wrong as assuming that all dog owners fight their dogs or all parents abuse their children. They are just the ones you hear about. I was appalled and saddened to see this video as much as anyone else. But, I don’t believe this is the norm in the Walking Horse community.

  • Reubli Chiqui

    Typical HSUS Slash and Burn. Damage at any cost to the breed, leaving thousands of humane horse owners in the dust. A ridiculous organization who lines its own pockets first *then* gives selective help to a chosen few.

  • illnottell58

    where are the judges in this? Surely they could see the soreness, the
    abuse going on! They should be fined as well, especially if they pinned
    the abuser as a winner. The whole association is to blame as are the
    spectators. And, who are the rest of the sponsors? They should be
    publicized as well. Pull their sponsors, educate people on the cruelty
    and soon they won’t have an audience or be after big $$ for the win.
    Also, I’m sure this was just one in a many abusers. Hopefully the fines
    and charges did not stop with this one abuser.

  • C.r. Campbell

    PepsiCo was planning on Using Fetal cells , they only stopped from pressure they received and a boycott. I am made. I owned walking horses and I was totally against this. But Pepsi is no poster child for being moral. Do some research on it.http://www.lifesitenews.com/blog/confused-about-the-pepsi-fetal-cell-issue-here-are-the-facts/

  • Debbie Shorten

    Thank-you Pepsi. As a life long horse owner I am beyond outraged and heartbroken by this cruelty. These practices have obviously existed in the Tennessee Walker industry for many many years. Even anyone who watches these horses has to know that is an unnatural way for the horses to move. And to somehow feel it’s ok to put chains around their ankles and bizarre shoes, let alone inject them and apply irritants and electric shocks ……..what is wrong with these people? How can this type of showing be allowed to continue? These are not ‘horse people’. They are abusers and self focused users of animals – on the same level as people who condone
    dog fighting. A lifetime ban on owning horses wouldn’t be long enough!

  • Terry Kerr

    This type of training has gone on for decades. One gets caught, gets a slap on the wrist & is right back at it.
    The entire walking horse industry is aware of this but they just let it go on. They need to not be allowed to show period for a very long period of time. In fact the shows should be discontinued permanently.
    Or maybe these horrible old men need a dose of the treatment they do to sore these beautiful animals. Maybe they need to have raw coronet bands, chains & the other torture devices they have used for decades.
    We are so lucky here in Ca., you don’t see many Walking horse shows here.
    I could not stand to watch that whole video…

  • Sandy B

    KUDOS TO PEPSI! Maybe now the association will do something about it!

  • Jasmine Westerman

    That is so cruel what is wrong with those people couldn’t they see the horse was in pain I wish I could treat them like there treating those horses to see how it feels

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.