Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Mercy For Animals Responds to New 'Milk Life' Ad Campaign

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

One of the most popular ad campaigns centered around a two-word slogan has retired. The infamous (and much parodied) “Got Milk?” is now replaced with “Milk Life,” a new ad campaign that hopes to counter the milk industries significant drop in sales.

As stated in an article in TIME magazine, “Per-capita consumption of fluid milk and cream fell by 25 percent from 1975 to 2012, according to the USDA.” But a fresh new ad campaign, featuring youthful active people and the emphasized mention of that popular buzzword, “protein,” can’t change the cold hard facts behind that glass of moo juice. Animal rights organization, Mercy for Animals, has countered the new “Milk Life” campaign with a much more honest version, one that shows the horror and brutality that fills the lives of dairy cows across the country.

“Numerous undercover investigations conducted by MFA have shown a pattern of routine abuse and neglect at dairy farms around the country,” writes MFA on their blog. “Today’s dairy cows are kept in cramped, filthy conditions and suffer routine mutilations, lack of veterinary care, and merciless slaughter.” Not to mention the psychological trauma these cows go through, being forcibly impregnated and losing their babies just moments after birth, over and over again, all so their milk (which is intended for their babies) can go to a completely other species. Who really wants to support that?!

We, as consumers, vote with our dollar, so instead of continuing the cycle of abuse and emotional trauma that these cows go through, choose instead to purchase alternatives to cow’s milk. There are a plethora of plant-based milks on the market now, from soy and almond to cashew and flax. With so many options out there, you’ll definitely find one that you love, and one that you can feel good about in every way.

Learn more about the plight of dairy cows at Mercy for Animals’ website.

Photo credit: Mercy for Animals

Related on Ecorazzi:

+Residents Told Not to Be Alarmed by Mourning Cows

+Ryan Gosling Advocates for Dairy Cows

+15 Reasons Why Coconut Milk is Great for Your Health

Like us on Facebook:

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.