Kickstarter Launched for Vegan Magazine Mainstream LAIKA
Vegans, unite! One of us needs our help.
The only New York City based all vegan lifestyle magazine, LAIKA, has launched a Kickstarter campaign to raise funds so it can be bigger and better and spread all of its vegan, animal loving goodness to more people in more places.
“Being vegan has been a source of constant creative inspiration. I am endlessly fascinated by the intriguing people who make up this vibrant community, the innovations that take place here, and the pioneering spirit of this movement. LAIKA is a result of wanting to document vegan lifestyle and culture with authenticity, depth, and originality,” explains LAIKA’s founder, Julie Gueraseva, who launched LAIKA after working for years in other mainstream publications like Redbook and Harper’s Bazaar.
So far, the magazine has published four print issues and it’s about to launch its fifth but it is hoping to have the funds to publish many more to come.
“LAIKA has gotten to this point through word-of-mouth. Despite being self-funded and produced with very limited resources, we have achieved something unprecedented: on newsstands LAIKA is often displayed among major titles like Elle and Vogue,” reads the Kickstarter page. “We have come this far on our own, but just imagine how much farther we could go with a little more help. This additional funding would go a very long way for us, and would allow us to smartly grow the magazine.”
The fundraising goal for the magazine is $20,000 and according to the page, the money will go towards a few different things. First, creating an app so that the magazine is available on iTunes Newsstand and a “beautiful groundbreaking app that will be the perfect on-the-go vegan lifestyle companion.” Then increasing the number of issues of the magazine and making it more widely available, while expanding both the office space and the permanent team since as of now the magazine is put together by a large number of contributors.
As with any Kickstarter campaign, there are also some major goodies in it for the supporters of the cause. Donors can get archival black and white prints of animals that are truly Pinterest-worthy, a signed copy of the fourth issue of the magazine signed by cover girl and superstar vegan Emily Deschanel, a cool limited edition t-shirt made in collaboration with Herbivore Clothing or a tote with the inspiring quote “A full, vibrant life can be had without harming another.”
You can check the full list of rewards for specific donations on the LAIKA Kickstarter page and if you can’t contribute, make sure to share their page on Twitter, Facebook or just shout it out from the rooftops.