Domino's Pizza Says No to Vegan Options
Well, this sucks. Domino’s stockholders have rejected PETA’s proposal to add vegan options to its menu.
PETA had been pressuring the Ann Arbor-based pizza company offer vegan cheeses and meats on its menu because there’s been an increase in demand for vegan options for fast food (and it’s just better for you, the animals and the world).
Reps from the organization, which owns stocks in Domino’s, met with stockholders at the company’s annual meeting in Ann Arbor to make the proposal for the vegan options. Unfortunately, the proposal was met with an overwhelming “no” from the stockholders, who believed that adding vegan options wasn’t good for business.
“Like and prudent restaurant operation, we only add new items to our menu when there is meaningful consumer demand for that product,” the board wrote. “We have yet to see clear indication of that demand which would suggest that we add it to the menu of our more than 5,000 U.S. stores and, therefore, the Board cannot and does not support this proposal.”
PETA cited a number of restaurant chains that have added vegan options to its menus, including Subway and Chipotle, with success.
“Other companies are responding and we think Domino’s needs to look to the future if it wants to rebrand itself,” David Byer, a senior corporate liaison for PETA, said.
FYI: PETA pointed out that even Domino’s marinara sauce is made from chicken fat and juices, so there’s really not even a veggie option.
“Domino’s has an opportunity to reduce the suffering of animals in its supply change while offering a healthier option,” he continued.
PETA owns 39 shares of stock in Domino’s, as well as stocks in other restaurant chains. Byers says owning stock is useful because it gives PETA leverage in delivering their message.
“It’s paid off because it’s a way to get companies engaged and get them to take a look at important issues,” Byer said.
We hope Domino’s changes its mind. Until it does, we’ll be taking our pizza business elsewhere.