Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Domino's stockholders have rejected PETA's proposal to add vegan options to its menu.Domino's stockholders have rejected PETA's proposal to add vegan options to its menu.

Domino's Pizza Says No to Vegan Options

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Well, this sucks. Domino’s stockholders have rejected PETA’s proposal to add vegan options to its menu.

PETA had been pressuring the Ann Arbor-based pizza company offer vegan cheeses and meats on its menu because there’s been an increase in demand for vegan options for fast food (and it’s just better for you, the animals and the world).

Reps from the organization, which owns stocks in Domino’s, met with stockholders at the company’s annual meeting in Ann Arbor to make the proposal for the vegan options. Unfortunately, the proposal was met with an overwhelming “no” from the stockholders, who believed that adding vegan options wasn’t good for business.

“Like and prudent restaurant operation, we only add new items to our menu when there is meaningful consumer demand for that product,” the board wrote. “We have yet to see clear indication of that demand which would suggest that we add it to the menu of our more than 5,000 U.S. stores and, therefore, the Board cannot and does not support this proposal.”

PETA cited a number of restaurant chains that have added vegan options to its menus, including Subway and Chipotle, with success.

“Other companies are responding and we think Domino’s needs to look to the future if it wants to rebrand itself,” David Byer, a senior corporate liaison for PETA, said.

FYI: PETA pointed out that even Domino’s marinara sauce is made from chicken fat and juices, so there’s really not even a veggie option.

“Domino’s has an opportunity to reduce the suffering of animals in its supply change while offering a healthier option,” he continued.

PETA owns 39 shares of stock in Domino’s, as well as stocks in other restaurant chains. Byers says owning stock is useful because it gives PETA leverage in delivering their message.

“It’s paid off because it’s a way to get companies engaged and get them to take a look at important issues,” Byer said.

We hope Domino’s changes its mind. Until it does, we’ll be taking our pizza business elsewhere.

Via MLive

Photo: Ken Wolter / Shutterstock.com

 

Like us on Facebook:
0 Comments
  • Jennofur OConnor

    This decision is genuinely befuddling. Why would any company alienate so many potential customers? The demand for vegan eating is growing tremendously. Ethical eaters will just go elsewhere. Bye, bye Dominos!

    • Derek Piersing

      Because it’s a niche minority and it would cost them more to meet your needs than to say no. And why should they negotiate with terrorists like PETA?

      • Monica V Lucas

        Love the industry talking points.

  • Rose Louise

    Lame. There are millions of vegans in the United States, and Domino’s just slammed the door in all our faces. Why would any company actively dissuade millions of potential new customers? Baffling.

    • Derek Piersing

      Because it would cost them more than the financial returns from an extreme minority.

      • Monica V Lucas

        Why don’t you disclose who you work for, and we can start from there?

        • Derek Piersing

          Because I’m not a spokesperson for dominoes so who I work for is irrelevant.

          • Monica V Lucas

            Well, if you’re not, they should hire you. You surely seem fascinated and defensive for Domino’s sake. 🙂

          • Derek Piersing

            Engaging in debunking lies from anyone should be everyone’s interest.

          • Monica V Lucas

            Oh, if I had the inclination I could give you an epiphany, but you really don’t seem to care about the plight of billions of animals over your own narcissistic benefits, so I won’t bother. There’s better prospects on other sites that are already questioning their personal complicity and rejecting stupid arguments that vegan cheese is somehow worse for you than pus-and-blood-and-disease-ridden dairy cheese. Not to mention what the dairy industry does to the poor baby calves so they can steal their milk for gluttonous humans. It’s so easy to disregard. If there’s a hell, you can be sure that your defense of this garbage and your attempts to shoot the messengers of truth down is going to send you there. Have a nice day.

          • Derek Piersing

            If you had any truth and not all lies you could convince me of your argument. Every time you have told me a lie has only pushed me further from your belief system.

  • Derek Piersing

    Because vegan cheese does not bake well, they would have to r&d am entire new crust, they have plenty of business without vegans, the majority of dominoes locations are physically to small to accommodate the additionally inventory load, and they don’t have the physical capacity to have separate food/makelines/ovens/etc. There are plenty of reasons that dominoes wouldn’t give into these terrorists.

    • Stacy Adkins

      WOW! Mellow Mushroom has a far smaller chain and offers vegan cheese with no problem whatsoever. Their pizza is gourmet compared to the crap Domino’s makes.

      • Stacy Adkins

        You must be the dick I just spoke to on the phone, at Domino’s?

        • Derek Piersing

          Unlikely.

          • Monica V Lucas

            Likely.

      • Derek Piersing

        Daiya Vegan cheese has as many calories as regular cheese, almost no vitamins, uses excessive water to produce, contains trace alcohol, and WOULD REQUIRE DOMINOES TO COMPLETELY REVAMP THEIR ENTIRE COMPAMY TO APPEASE TERRORISTS. Not to mention farming of organic vegetables completely destroys local ecologies with the same impact, often worse, than other farming methods. You have no high ground here, you are like all the other vegan terrorists on here, nature minded sheeple.

        • Danielle

          First off, vegans = terrorists? Lol no.
          Dairy cheese isn’t exactly a health food. Don’t kid yourself. The dairy industry does far more harm to the environment anyway.

          • Derek Piersing

            Not all vegans are terrorists. The ideological monsters who want to force everyone inyou their way of doing things and who are ideologically seeking to remove others free will to do what they want, are terrorists. Dairy cheese is far healthier than a heavily processed nutritionally devoid substance like this vegan cheese. Your kidding yourself if you believe any type of farming is better than any other you’re of farming.

          • Monica V Lucas

            The “ideological monsters” you speak of want to see less suffering in the world. We’re addressing a REAL issue, and trying to stop the unchecked exploitation of animals who have no protections from a sadistic population of workers and consumers. It’s the wave of the future, and to say that vegan products are devoid of substance over the overly-processed garbage that is already put on a Domino’s pizza is to blatantly display your ignorance on the subject – or your complicity/involvement in the industry.

          • Derek Piersing

            Look up the nutrition content of daiya cheese versus mozzarella cheese. That’s all you need to do. If you had any evidence to prove your position it would be well known by now.

          • Monica V Lucas

            I don’t eat animal products, so it doesn’t matter to me. Daiya is not necessarily the go-to vegan cheese for a lot of vegans, anyway. I use it very lightly on my home-made pizzas, if at all. I prefer vegan parmesan. It’s awesome.

          • Monica V Lucas

            Make sure you completely ignore the suffering part. That would open up a world of cognitive dissonance for you.

          • Derek Piersing

            Which is why I lobby against industrial farming, because many industrial farming operations do cause undue suffering. However, unless you are willing to kill a massive portion of humanity it is going to take time to switch to a healthy farming operation because we have to many people to feed, regardless of what you try to feed them. People need to move to local small farming operations and grow as much food themselves as possible, but that means a decentralization of human communities, which will remove the industrial base required to make veganism viable.

    • Beatris Gomez

      You are the one that kills animals, but vegans are the terrorists, that makes absolutely no sense…

      • Derek Piersing

        When you use fear tactics to force others to follow your opinion, you’re a terrorist. When you follow your natural biological needs to sustain your life by consuming the nutrients you need to live, you’re not a terrorist.

        • Monica V Lucas

          Sorry, buddy, but everything you’re spouting is based in fear tactics. You’re telling people that a vegan diet is unhealthy. That’s an outright LIE. Cut it out. Most of us would be dead or dying right now if your statements were true about nutrition. Shill.

          • Derek Piersing

            Your diet is nutritionally devoid of all animal based vitamins unless you supplement with chemical versions. Just because you’re not getting a vitamin you need doesn’t mean you’re going to die right away. There are multiple studies that show this is particularly hard on infants and infants have died because they don’t get the vitamins they need from their mother.

          • Monica V Lucas

            Everything that I need can be sourced from plants. Your propaganda is blatantly wrong.

          • Derek Piersing

            you’re lying. B12 comes from animal gut bacteria and is only found in fully bio available form in animals. The vitamins you get to replace that come from chemical factories.

          • Monica V Lucas

            A number of reliable vegan food sources for vitamin B12 are known. Nutritional yeast, Saccharomyces cerevisiae, is a food yeast, grown on a molasses solution, which comes as yellow flakes or powder. It has a cheesy taste. Seems a lot less trouble to produce than raising an animal for slaughter. You’re relying on industry misinformation to make your arguments.

          • Derek Piersing

            Nutritional yeast only contains B12 if it is fortified with it, it is not naturally occurring in the yeast. That B12 that it is fortified with either comes from an animal or a chemical factory.

          • Monica V Lucas

            You keep saying that you have no vested interest in Domino’s, but you certainly believe yourself to be a nutrition expert when it comes to veganism. No, the cultures that are grown contain B12. Nutritional yeast is one source. No chemicals.

          • Derek Piersing

            So this site does not allow links to other pages, so you will have to break with your tradition and go to google and actually do some research. Type in “nutritional yeast b12 content” and select the first vegan website. You will find this quote: “Brewer’s and Nutritional Yeasts

            Brewer’s and nutritional yeasts do not contain B12 unless they are fortified with it. There is at least one vegan, B12-fortified yeast currently on the market: Red Star Vegetarian Support Formula. (Twinlab’sSuperRich Yeast Plus contains whey).

            Unfortunately, there are some drawbacks to relying solely on B12-fortified nutritional yeast for B12:

            Nutritional yeast often comes from bins in health food stores. If not careful, it would be easy for a store employee to order the wrong nutritional yeast out of the distributor catalogs which often list many yeasts. It would also be easy to accidentally put the wrong yeast into the Vegetarian Support Formula bin.

            B12 is light sensitive. Nutritional yeast is likely to be exposed to the light because it is often stored in clear bins or plastic bags.

            At least one vegan who thought he was getting B12 from nutritional yeast developed B12 deficiency symptoms that cleared up upon taking a B12 supplement.

            If you are trying to use Red Star Vegetarian Support Formula for B12, make sure you are actually getting what you think. It is also best to keep it in the refrigerator or freezer, out of the light.

            Please note: Red Star Vegetarian Support Formula nutritional yeast has many other nutrients and I eat it myself; but vegans shouldn’t rely on it for their sole source of B12, in my opinion.”

  • Kim Marie

    Domino’s is missing a major opportunity and it speaks volumes. I know me and all my vegan family members, friends and colleagues won’t bother with your business.

    • Derek Piersing

      You wouldn’t have before so they aren’t losing anything.

      • Monica V Lucas

        Most businesses want to expand their market. The demographics of veganism is doubling on an annual basis. Not a valid answer.

        • Derek Piersing

          Vegans are less than 5% of the American population, that translates to less than 1000 in each stores delivery area. Only around 0.0005% of the population in the delivery area orders per day so we could expect around 0.5 vegan orders per day. That isn’t a valuable market.

  • Heather Moore

    What a shame. Domino’s is missing out–they should welcome any opportunity to produce humane, environmentally friendly options. I would have become a regular customer, but now my friends and I will just continue to give our money to any of the four other pizza places near me in Sarasota that make delicious vegan cheese pizza.

    • Derek Piersing

      You weren’t giving them business before so you aren’t hurting them any while if they spent the millions of dollars revamping their entire business model to fit your niche lifestyle they would lose.

      • Wilma Laura Wiggins

        Why would it cost millions to offer vegan cheese and meat? Makes no sense. Of course, it really isn’t necessary to have cheese or meat on a pizza – just have veggies only. They could at least offer to sub one topping of veg for the cheese and another for the meat.

        • Derek Piersing

          They do offer that, they always have.PETA can’t accept that though, they have to force everyone to follow their unfounded beliefs using fear tactics. I know it’s hard to understand (not really) that it would cost a giant corporation millions of dollars to invest in new tools, space, and training to implement an entire new line of food for a minority so small that they are 4.5 vegans per square mile in the entire United states.

          • Monica V Lucas

            When they have chicken fat in their sauce, it’s not a vegan option. You would have people compromise their ethics because Domino’s already puts out some kind of awesome product? Please.

          • Derek Piersing

            Another lie in this piece. Dominoes primary red sauce is seasoned tomato paste and water. The marinara is a special request sauce and is easil avoided. Lying to defend your position is pathetic.

          • Monica V Lucas

            Now, how would you know the piece is lying? I didn’t. So, who do you work for, again? lol

          • Derek Piersing

            No, I’m just not gullible and when I read things that sounds like a lie, I research it. Go to Google and look for yourself.

          • Jeanne Tomlin

            Rather than lying, it is more likely sloppy or non-existent research which readers simply accept. The basic Dominoes sauce contains Tomato Puree (Water,
            Tomato Paste), Sugar, Salt, Spices, Garlic, Soybean Oil, and Citric Acid. It contains no meat products whatsoever. Their Gluten Free crust is also vegan and contains Water, Rice Flour, Rice Starch, Potato Starch, Olive Oil,
            Evaporated Cane Juice, Tapioca Flour, Potato Flour, Fresh Yeast, Avicel (a form of cellulose), Salt, and Calcium Propionate. Obviously they have a large selection of vegetables that would fit into a vegan diet. So there is absolutely no reason why a vegan couldn’t make a selection there. Like anyone on a specialty diet, it does involve the necessity of knowing how to do research and bothering to do it.

          • Wilma Laura Wiggins

            Welll my biggest problem in restaurants is oil but if I ate there I would be satisfied with just veggies. PETA can be too militant but they sure put a stop to fur coats, you gotta give ’em that. I don’t know how you know how many vegans there are per square mile – I think it is growing

          • Derek Piersing

            That is just a blanket estimate of the number of vegans divided by the number of square miles in the United states. A better representation is to say vegans represent around 5% of the population. They didn’t stop fur coats, they destroyed people’s property criminally, but those industries still exist. Since almost all companies use vegetable oil, I agree, it takes 350,000 gallons of water to make 18 gallons of corn oil. Good thing dominoes doesn’t use frying oil.

          • Wilma Laura Wiggins

            I meant how do you know how many vegans there are? Yes they criminally destroyed people’s property, but it made wearing fur “socially unacceptable” or not worth taking the chance and I don’t see anyone wearing fur today although there are a few stores still around (don’t see how they survive). I wasn’t thinking of the water use but that is an interesting point. I just think oil is bad for our health and close to all restaurants use it liberally. They lose some business from people who don’t want it but as you say, in the big picture, a small number.

          • Derek Piersing

            I googled how many vegans there are and gave a generous double of what the average of the polls said exist in America. It is likely lower than what I said because of that. Plenty of people still wear, own, and buy fur or fur lined things, that’s why those businesses survive. PETA stopped making a fuss because they would have been shut down for wilfully encouraging the destruction if personal property. The American fur market is pretty much the only thing effected.

          • Wilma Laura Wiggins

            I admit it is a small number but there are many more people who want to cut back on their consumption of animal products, who eat meat free at least once a week. I think one of the reasons there aren’t more vegans in U.S. is because of how hard it is – how few options at restaurants and drive-ins. Plus they are made to feel like weirdos and outcasts. It takes real dedication. Most vegans I know of just simply gave up trying to eat out and only do so under special circumstances. Even those places that have vegan options are usually oil-rich so that leaves them out, too, for those who want to eat healthily
            .

          • Derek Piersing

            Eating vegan is really easy. I eat vegetarian 3 days a week and vegan at least once, but you often have to cook from scratch. This is facilitated by the three vegan food markets and 4 vegan restaurants that are within 1 mile of my house. Processed food, regardless of being vegan or not, is hard on your body.

  • Duke

    Just say NO to Dominos..

  • Monica V Lucas

    Well, screw ’em then. If they want to behave like dinosaurs, then they’ll go the way of the dinosaurs. McDonald’s is closing 900 restaurants because people are waking up and there’s no market for processed garbage any more. Bye bye Domino’s! 🙂

    • Derek Piersing

      Yea, let’s celebrate the destruction of 18,000 families because our baseless ideology tells us to screw everyone it takes. You sick freak.

      • Monica V Lucas

        How very sweet of you. I think that perpetuating the glorification of garbage as food just to sustain minimum wage jobs for some fat corporation is sick. Especially when their board couldn’t care less about what could be a huge customer base. Besides that, I see that you couldn’t care less about the destruction of more than 10 billion animals for your pleasure. Speaking of sick freaks,
        “It is no measure of health to be well adjusted to a profoundly sick society.” – Krishnamurti

        • Derek Piersing

          Because vegans have NEVER SHOWN ANY EVIDENCE FOR THEIR POSITION. You make claims you can’t back up so they are dismissed freely. You want people to believe you, stop using terrorist tactics to force them to change and prove to them with evidence that they need to. Our species had evolved to eat meat an dairy, that is why unlike most animals we retain the necessary digestive compounds to consume milk after being infants. Our digestive tract is designed to eat meat in conjunction with fruits and vegetables, that’s why gastrointestinal doctors tell you fiber is important, because we evolved to need to eat fiber with the rest of our diet. The only way you can survive as a vegan is by cheating your body by consuming artificial vitamins produced in toxic factories that destroy the environment as bad as our worse than the farming your arguing against. As for the customer base, it’s miniscule and dominoes already provides those options for you. You only have to order them. It is no more wrong for a human to eat meat than for any other animal that has evolved to eat meat.

          • Monica V Lucas

            Never? Really? That’s why the UN and a majority of nutritionists are now recommending a plant-based diet for health. Our digestive tracts are nothing like a necrovore’s. A wolf has a short one, ours goes on forever to absorb nutrients from plants. Try again. Speaking of evolving, how about the animals? Have you visited a factory farm lately? We eat herbivores, gentle creatures that just want to live. We don’t have to. You keep bringing up the same talking points from a very ignorant standpoint. I know a heck of a lot of necrovores that consume vitamin supplements because they don’t get what they need either. They’re also on high cholesterol and blood pressure and acid reflux medicine. For life. What a crock.

          • Derek Piersing

            Our bodies are built like a omnivore, like bears or pigs. Plant based doesn’t exclude meat, it includes everything in healthy portions. Yes, people of all types consume vitamins. I take iodine supplements because I can’t eat natural sources of iodine, but the resource I consume is a kelp concentrate because that is a form I can eat keep in. You can’t get B12 by that process though because it I’d produced by gut bacteria that humans don’t have enough of to maintain healthy brain function. You need animal products or semi bio available chemical replacements produced in toxic factories. Sane goes for many other vitamins that are found exclusively in animal products. Since you failed to point out that there is high density cholesterlie and low density cholesterol and that your body needs healthy levels of both, from animals, to survive I’ll just assume your ignorant and don’t know. Try taking a nutrition class or two, the information is really available.

          • Monica V Lucas

            Wow, I must be the walking dead. Brainless walking dead, if your “facts” are correct. I don’t need animal products. I work full-time, as well as maintaining a household, and I’m pretty sure that my brain functions just fine. There’s no good cholesterol from animals. That’s the stuff that clogs people’s arteries. Yes, our bodies need “good’ cholesterol, but most people maintain that with exercise and good nutrition – and they don’t need one iota of animal products. Animals are stressed from birth to death, injected with all kinds of chemicals and inflicted with extreme abuses. I’d say that’s a lot more toxic to the human body than a head of broccoli.

          • Derek Piersing

            I hope you realize organic vegetables are grown with the inedible portions of the animals you are condemning the use of. If you’re trying to say that animals being stressed from birth to death by being on a farm is different from being stressed by living in the wild, you are hyper glorifying living in the wild. The majority of wild animals die early, live highly stressful lives looking for food and avoiding predators, and suffer from large disease outbreaks. You’re blatantly lying about the cholesterol. Not only do animal products contain both, you need one to prompt the other because of how our body regulates them. You certainly sound brain dead, but that seems to be more from a lack of education than diet. And like you said, you use supplements to replace missing dietary nutrients, so what you said is inane.

          • Monica V Lucas

            I do realize that society is saturated in the blood of the animals that are killed for the food industry. I just watched an awesome documentary about an organic farm that is completely animal-free and more sustainable due to crop rotation. It’s the wave of the future, because when the factory farms are criminalized for their sadistic, unending practices, we’ll need alternatives. So, yes, I do realize that. And if you think that a factory farmed animal is in any way equitable to one in the wild, you’re just freaking nuts. Nothing that humans do is better for the animal than how they would naturally live. Speciesism oozes out of your pores. Hey, I took supplements as a necrovore, and I take supplements now. It’s a moot point!

          • Monica V Lucas

            Also, the cholesterol thing? Show me. Because my nutritionist begs to differ.

          • Derek Piersing

            Regardless of what you eat, if you don’t eat a balanced diet you will need supplements. However, when you completely exclude an entire classification of food from your diet you also exclude all nutrients that come from that classification of food. A balanced intake of cholesterol is important because while your body produces both bad and good cholesterol it does not always do so in appropriate proportions and by eating products with cholesterol you allow your body to make up the balance from your diet. Farmed does not equal factory farmed, although you chose to ignore it, or missed it, I will say this again. I don’t approve of factory farming either. That is why I only go to local small farms. That being said local small farms can not have the capacity to feed the world unless you advocate genocide, personally I don’t. It is not speciesism to tell liars like yourself that I will continue to eat a healthy omnivorous diet like many other animals on this planet, it is readily apparent fact. If you would rather consume artificial additives to replace the nutrition you’re losing that is on you, but the majority of humanity needs evidence and you have none.

      • Monica V Lucas

        By the way, you seem to be very prolific on this thread, in support of the meat and dairy industry, making claims about nutrition that are not valid. Who do you work for?

        • Derek Piersing

          Please tell me how pointing out that replacing a good item that has vitamins with one that isn’t is a bad idea isn’t valid in a discussion about food?

          • Monica V Lucas

            See, there you go again. What vegan option doesn’t have nutritional value?

          • Derek Piersing

            It was specifically talking about the daiya vegan cheese, and you know it.

        • Best_Reviews

          He works for a home/business custom furniture manufacturer… the very furniture used by some to eat the Dominos Pizzas they order.

  • robin ess

    How about Vegans avoid Domino’s and make their own pizzas at home? Simple as that. You burn calories as you prepare it too since everything will be made from scratch and take half a year…

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.