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hugo boss goes fur freehugo boss goes fur free

Hugo Boss Bans Fur From All Upcoming Collections

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As the fashion industry shows its lack of taste with a re-emergence of fur clothes, luxury fashion designer Hugo Boss has pledged to go fur free in all of its upcoming collections, starting with its Fall/Winter 2016 one.

“Contemporary customers are part of a generation which is re-evaluating their ethical and fundamental values,” wrote Bernd Keller, Brand and Creative Director Sportswear at Hugo Boss in the company’s latest sustainability report. “We want to include this generation among HUGO BOSS consumers. We demonstrate through our products that premium and luxury are able to integrate ethical and environmental issues.”

The company’s decision to ditch fur was a result of a survey it conducted among its customers that showed their main concerns with the brand were quality and sustainability, specifically animal treatment.

“Hugo Boss’s firm commitment to go completely fur-free sends a really powerful message to other luxury brands, that animal cruelty is never fashionable,” stated Claire Bass, Executive Director of Humane Society International/UK.

The animal rights organization is part of the Fur Free Alliance, which held meeting with Hugo Boss regarding their fur policy.

“Hugo Boss has become a leader in the fashion world by taking a stand against animal cruelty and ending the use of fur in collections,” added Joh Vinding, Chairman of the Fur Free Alliance. “The Fur Free Alliance hopes other luxury brands will follow Hugo Boss’s lead, especially since there are now so many cruelty-free alternatives that are fashionable and indistinguishable from the real thing.”

Hugo Boss joins other brands like Zara, Tommy Hilfiger, Calvin Klein, Stella McCartney and ASOS that already work exclusively with faux-fur, keeping animals from being tortured and killed in the name of fashion.

Photo Credit: Shutterstock

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