Immersive Climate Change PSA with Jared Leto Puts Pressure on Paris
In an influential and unprecedented collaboration, a powerful and first-of-its-kind virtual reality PSA tackles climate change, hoping to bring more attention and pressure heading into the UN Summit this December.
The immersive experience, created by the Sierra Club and Environmental Media Association, is narrated by Academy Award-winning actor and environmentalist Jared Leto. The viewer is taken to the Arctic, where the devastating effects of climate change are visible and unforgettable. While watching the video, one can click arrows or drag the screen to move around the environment, allowing a full view of everything around. The user can bear witness from inside a kayak navigating Arctic waters, as well as communities negatively affected by the changing landscape.
The almost four-minute video informs the viewer of the past vastness of an Arctic covered in snow and ice, now reduced to a shell of its former shelf, green and thawing.
“It’s not just ice we’re losing, wildlife from polar bears to birds face an unprecedented mass extinctions says Leto. “So too will the communities that depend on them and the Arctic ice for their survival.”
The video, dubbed 360: Act in Paris, asserts that this change is caused largely by ‘extraction and burning of fossil fuels here and around the world.’ Leto and other notable celebrities and activities are using social media to promote change and urge world leaders to take act come December. You can learn more by visiting the website ActInParis.org.
“The threat is real,” says Leto.
You can watch the entire video below.