Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Is “Club Moo” a hot new club? Nah, it’s a way to exploit kids and cows.

Like us on Facebook:

Alberta Milk has nurtured a school program called “Club Moo” to promote milk consumption among young children up to grade 6. Is Club Moo one of Stefon’s hottest new clubs? No, it’s merely a way to increase milk sales and use children as a way to create bad habits and consumer choices from an early age. The program encourages children to drink milk by offering prize incentives- pretty creepy, huh? I’m sure children would be appalled if they knew the milk in front of them was the result of using and hurting cows.

According to The Western Producer, “Kelsie Gilks, school and agriculture programs coordinator for Alberta Milk, said the program recognizes schools that reach the 25 year milestone each year. So far, 161 Alberta schools have reached the quarter-century mark of participation. Gilks noted milk provides essential nutrients and Club Moo’s goal is to educate students about that and ‘help them make a habit of drinking milk.’” Now that’s a good bit of yikes to really get your morning going. Gilks throws in some healthy bones mythology for good measure. I’m sure creating language where milk is the absolute best thing for children is something any well-meaning parent would follow along with, so the club is absolutely exploitative.

“The students love participating in the program,” Gilks told The Western Producer. “Once you get it going, it’s a great program to have.” Well, yes, of course. Children do enjoy incentive based programming for creating behaviors, but the former teacher in me can tell you that bribery will only get you so far if you want to truly create a habit. Hopefully that’s the flaw in Club Moo’s plan, and lifelong dairy drinkers won’t result out of this atrocious idea.

Like us on Facebook:
0 Comments

Beyoncé and Jay-Z sell out veganism for ticket giveaway

Veganism deserves better than constantly being considered something to be bribed, dared or loosely entered into.

Month one of “the year of the vegan”

News outlets are abuzz with the promise of new vegan products, celebs, and services and how that is somehow a fresh affirmation that our world is one turn closer to being fully free from animal use.

What About: “No-Kill” Eggs?

The reason for these advancements is not a sense of justice – because that can only mean going vegan – but is primarily driven by economics.

Vegandale Brewery offers the ultimate vegan night out

This brewpub helps veganism shed its stay-home-and-eat-tofu stereotype.

Don’t blame vegans for the shame you feel about using animals

The shame Carly Lewis claims veganism casts over her is more likely the ghosts of moral uncertainty, spectres that are more likely fish than cows, wondering how morality can possibly be used as ammunition in favour of murder.