Entrepreneurs Release Vegan Burger Line
Vegan dreams do come true, and I’m not just talking about your favourite cashew cheese being in stock. Affer Chantal Bekhor came close to winning ‘Recipe To Riches,’ a reality tv competition, she found a drive to continue producing food. Even without her date cookies winning the grand prize of financial support and commercialization, she found a confidence to get her cooking in to stores. Now, Bekhor’s ‘Vegetarian Gourmet’ vegan artisan burgers are available in freezers locally.
Behkor told the Montreal Gazette, “For me, it became a hobby and passion. It wasn’t settling (for a meat substitute). It was better than meat.” Her animal free, gluten free and preservative free patties are stocked at IGA and Metro in three flavours; quinoa and chickpea, spicy Mexican three-bean, and lentil and walnut. The brand emphasizes celebrating veggies, and wants diners to know it’s not meant to be “meaty.”
Having cooked vegetarian food for herself and for her husband, Emmanuel Castiel, for the last twelve years, it was easy for the two to make the burger business their full time passion. It didn’t hurt that Emmanuel had more than a decade of experience in packaged-goods sales and marketing as a lawyer and MBA from McGill. They easily recognized that the vegan market is trendier than the vegetarian one, but I hope the pair can make the transition in their own lives.
They’re setting their sights high, targeting sales of $500,000 for their second year, and aiming to become a national brand. As the vegan market continues to grow, we look forward to seeing more entrepreneurs working hard to feed us well!