This website has the world’s largest curated collection of vegan products
The unicorn is a popular pick for spirit animal. It’s elusive, majestic, and a beacon for goodness. It’s no surprise that Unicorn Goods, the world’s largest curated collection of vegan products, has chosen it to represent their brand.
It’s not difficult to find faux meats, cheeses, and other vegan dietary substitutions. Restaurants and products are making animal-free eating easy, with new ones popping up every day. But what about finding vegan clothing, cosmetics, and other lifestyle products? A six-month hunt for versatile, work appropriate vegan shoes inspired co-founder and CEO, Cayla Mackey, to pioneer accessible vegan shopping. Supported by Social Enterprise Greenhouse and the Global Social Impact House, Cayla has been given the tools to not only improve the lives of current vegans, but welcome a few more people to the club.
On the site, Cayla and her team (a modest group of seven unicorn wranglers), source the best vegan items available from retailers across the web. They share a model with Polyvore or Shopstyle, but with a vegan, holistic, and sustainable edge. With extensive categories for men, women, and home goods, it’s an eclectic one stop shop for vegans and the people who plan on spoiling them. We’re not just talking pants and blouses, they’ve sourced everything from wedding dresses to thermostats.
— Unicorn Goods (@unicorngoodsco) February 7, 2016
I had a chance to chat with Cayla about her favourite vegan brands, ethical consumption patterns, and chicken salad. This entrepreneur knows that a combination of knowledge and access is usually all that’s holding shoppers back from making better choices, and she’ll stop at nothing to provide both. Adorably rocking unicorn socks, she believes that we’re all inherently good, and that shifting the paradigm away from thinking people want cruelty is key.
Inspired to get shopping, I quickly become better acquainted with the site by generating and populating a wish list. My birthday is only a couple months away, which means I’ll have time to add to it, and distribute it. With 1600 items currently on the site, it doesn’t take long to fall in love with more than a real-life shopping cart could handle. My interest is first peaked by an Acacia Gum based mascara by Dusty Girls, a cruelty-free mineral-based makeup line that doesn’t use harsh chemicals. Next, I fall for a leather jacket from Blank NYC, a vegan company that uses sustainable materials.
Each item has information about the company that makes it, the list price in American dollars (something the team plans on updating for browsers outside the US), a link to the source for purchasing it (all purchases are made off Unicorn Goods), and social buttons for sharing. Rather than googling “vegan jacket” and having to spend hours of online time reading bios and reviews, Unicorn Goods makes it fast to find brands that have a confident, vegan backing. Not all of the companies profiled are 100% vegan, but they’re sure to label the ones that are.
I added a Kammock Roo Hammock to my wish list next, noticing that purchasing one will help fund sustainable development in Kenya through 1% for the Planet. It’s easy to see that the site is living up to Cayla’s vision of supporting not only animals rights, but human and environmental ones too.
Setting new trends is a goal of the company, but not in the way you might think. Vegans are statistically not very consumeristic, so rather than convincing people they’re missing something in their lives, it’s about showing them alternatives to what’s already considered cool. Take Canada Goose, for example. It’s nearly impossible to wander Toronto without seeing dozens at a time. Unicorn Goods wants to make sure that people who want to stay warm and look fashionable have kinder options, so they feature coats from Vaute, Patagonia, and Oros. They say fashion trends repeat, but we’re hoping down filled and fur lined coats are becoming a thing of the past.
I found myself buried by a selection of cookbooks, some vegan lingerie Pam Anderson would likely rock, and a pistachio coloured bikini before I manage to pull myself (and my credit card) away from my wish list for the day. Having one convenient place to store all my wants and needs is certainly going to clear space in my bookmarks bar.
Whether you consider yourself a fashionista, a trend setter, or totally off the radar of what constitutes an ensemble, you can’t help but wonder why someone hasn’t thought about making a vegan catalogue like Unicorn Goods sooner. Cayla and her team are excited about growing the brand, taking on festival booths, and maybe one day laying brick and mortar. Until then, they’re open to investors, vegan doc martins, and saving the world.
— Unicorn Goods (@unicorngoodsco) February 17, 2016