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A new vegan makeup line has taken over my toiletries bag

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I had a makeup phase in high school, long before I went vegan. Despite what photos now tell me, I thought that my attempts at rocking lime green eyeshadow, eyelid-thick winged tips, and multi-coloured nails looked amazing. Taking on a more natural look in my adulthood, I found the lack of vegan beauty products available in my standard drug stores and makeup counters meant creativity wasn’t an option. Then, the MILK vegan makeup line was shared with me.

Thanks to the colourful minds of the people behind MILK Studios—a studio space in New York and Los Angeles that brings fashion, music, art, and now beauty – the makeup line combines minimalism with creativity. It doesn’t hurt that good looking and talented people are at the helm, making an addictively fun Instagram, and videos for complete looks. They brand themselves for “girls on the go who spend less time getting done up, and more time getting stuff done.” And they don’t stop at women, featuring men who rock makeup in their advertising, too. Is there anything more beautiful than societal acceptance?

Now, bare and bold looks don’t have to be at that compromise of animals. I was disappointed to learn that the company wasn’t totally vegan (they claim to be 60%), especially as they tout themselves as being completely cruelty free, a title we know only refers to the 10-20,000 animals used in product testing. Luckily, their products are well labelled online and on the packaging, so there’s no mistaking which are vegan friendly. They even use synthetic beeswax! Why isn’t everyone doing that? Their eye, lip, face, skin, nail, and hair products are also paraben-free, made from oils, fruit and vegetable butters, and with little to no preservatives. It’s rare to find synthetic products that don’t mean having to compromise by using cheap ingredients that we’re expected to rub into our skin.

I started by trying the Concealer in “fair,” I’m basically always the lightest colour available (something I blame on my distant Polish ancestors, and not the hours I spend inside). The twist bottom stick makes it easy to dab and draw the concealer over any blemishes or imperfections staring back at you in the mirror. It then melts with your body temperature, and can be easily smoothed over with a fingertip. Once I’ve got a clean canvas, I try the Highlighter. Another cream stick, this one brightens all skin tones with a light sheen. Perfect for those trying their best to land the contouring fad, it sweeps beautifully across cheekbones, the bridge of your nose, and your décolletage. I’m so glad I finally had an excuse to use the word décolletage.

#MilkMakeup How-To “Backbeat” • Makeup artist @therealofficialfrankb referenced 60’s London to create @nickaylarivera’s bold look. 👀 Watch the full video at milkmakeup.com

A video posted by Milk Makeup (@milkmakeup) on

Next, the Lip + Cheek introduces some colour back into my life. This tool has multiple uses, something many of the products in the line are proud to do. Our makeup bags can be a bit lighter, as I rub the “Swish” pink colour across my cheeks as a blush, and over my lips as a subtle tone. Have I mentioned how good these products smell? They also don’t take a YouTube tutorial to figure out. It’s basically adult fingerprinting. Uh-oh, I’m loving make-up again.

The final touch for the day is the Oil Lip Stain in “Tude.” Before I know it, I’m puckering at myself wherever I catch my reflection. The feeling is of pure confidence, and it took little more than some bright lips and a clean face. I’m already looking at their Eye Markers and Face Gloss, to complete my collection.

With any luck, the vegan support of MILK makeup can show them that a full vegan line is in their best interest for the future. Then, maybe we can start calling them “almond milk” instead. Too lame?

Find the vegan products on their website, at Sephora, and coming soon to Urban Outfitters.

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  • Pratha

    Going vegan has many profound benefits in regards to the psychotropic potentiality of one’s mind. One fond memory comes to mind in particular…

    My man friend Srinivas, lady-friend Smupa and I were on a small boat in the vast ocean, on a voyage of the mind, body, and soul. Suddenly enormous bubbles surfaced just under us, nearly capsizing our tiny vessel. A profusely foul odor was soon thereafter produced. I began to hallucinate upon a starry midday perch while Srinivas began to vomit all of the frustrations dwelling in his mind and stomach. Smupa began to smile in a most uncontrollable manner while snorting more funny stuff.

    I then immersed mind, body and soul into the collage of colors and emotional isotopes surrounding our essence. My mind was transported back to the age of my love’s aquamarine visions, recalling the existential blockage that was soon breached. The quickly vacating negativity of life’s many preoccupations were finally vanquished, reminding me of the many egomaniacal blowhards and their rantings, whence they were justifiably summoned to another parallel existence.

    I was then transported back to the present, and Smupa then broke wind from the bottom. This served as an epiphany. I then posited that whales must fart. How else could we explain the bubbles that nearly capsized us?

    Within a fortnight, Smupa came to me with her research. Following is a transcript of her findings:

    The short answer is yes, whales do indeed fart, flatus or pass gas depending on how you like to phrase it.

    In fact whales, dolphins and porpoises are all marine mammals belonging to the cetacean species and they are all known to fart.

    Today there are around 80 – 90 known species of cetacea currently in existence and they encompass all of the worlds major oceans from the tropics to the coldest of the northern and southern polar hemispheres.

    When it comes to passing gas, farting is a common characteristic that most land and marine mammals have in common with one another.

    Passing gas allows animals to release air that is trapped inside their stomach, which could lead to digestive problems, stomach cramps or other complications if not removed from the body.

    When an animal passes gas or farts the air that comes out of the body comes primarily from two main sources.

    The first source comes from oxygen that is pulled in through the air either while breathing (inhaling and exhaling) or when consuming food or drinking water; and since all mammals eat food and require oxygen to survive they all take in air.

    The second source of air or gas comes from food that is broken down by enzymes, stomach acids and bacteria in the stomach, which creates toxic gasses that need to be removed from the body to prevent it from doing harm to the individuals digestive system.

    In order to release these gases animals need a way to expel them from the body and for most mammals this means that the toxic gas has to exit through either the mouth, which causes burping or through the anal tract which causes farting.

    The gases that are expelled from a fart are mostly composed of hydrogen, carbon dioxide, and methane.

    The reason some gasses smell worse than others is because of the breakdown of the foods involved.

    Certain foods can cause obnoxious orders when released as gas while others do not.

    From some of the statements researchers have made about whales farting they have concluded that yes, it stinks when a whale farts.

    When a whale farts or passes gas underwater the sound is believed to be suppressed by the surrounding water making it silent or at least quite compared to the gas that is expelled from land based animals.

    In some cases bubbles or clouds can be seen rising to the surface of the water when a whale passes gas.

    Those most likely to experience whales farting are likely to be researchers involved in following whales and researching their dung or gathering information about their gestation period, habitat, social structure and other important factors.

    In some cases this may also be observed by tourists and whale watchers that are hoping to get a glance of these marine mammals in their natural habitat.

    Unfortunately not much research has been done on this topic, however there have been researchers who have experienced and confirmed that yes whales do indeed fart.

    • John


  • I’m a little disappointed, because I’ve been running into a number of brands that tout their “vegan” makeup, but aren’t really any more vegan than your average drugstore/department store brands. Very cute packaging, though – which is apparently 100% recyclable. And the lip+cheek product sounds like a good option, since there aren’t very many lip and cheek products that are vegan.