A new vegan makeup line has taken over my toiletries bag
I had a makeup phase in high school, long before I went vegan. Despite what photos now tell me, I thought that my attempts at rocking lime green eyeshadow, eyelid-thick winged tips, and multi-coloured nails looked amazing. Taking on a more natural look in my adulthood, I found the lack of vegan beauty products available in my standard drug stores and makeup counters meant creativity wasn’t an option. Then, the MILK vegan makeup line was shared with me.
Thanks to the colourful minds of the people behind MILK Studios—a studio space in New York and Los Angeles that brings fashion, music, art, and now beauty – the makeup line combines minimalism with creativity. It doesn’t hurt that good looking and talented people are at the helm, making an addictively fun Instagram, and videos for complete looks. They brand themselves for “girls on the go who spend less time getting done up, and more time getting stuff done.” And they don’t stop at women, featuring men who rock makeup in their advertising, too. Is there anything more beautiful than societal acceptance?
Now, bare and bold looks don’t have to be at that compromise of animals. I was disappointed to learn that the company wasn’t totally vegan (they claim to be 60%), especially as they tout themselves as being completely cruelty free, a title we know only refers to the 10-20,000 animals used in product testing. Luckily, their products are well labelled online and on the packaging, so there’s no mistaking which are vegan friendly. They even use synthetic beeswax! Why isn’t everyone doing that? Their eye, lip, face, skin, nail, and hair products are also paraben-free, made from oils, fruit and vegetable butters, and with little to no preservatives. It’s rare to find synthetic products that don’t mean having to compromise by using cheap ingredients that we’re expected to rub into our skin.
I started by trying the Concealer in “fair,” I’m basically always the lightest colour available (something I blame on my distant Polish ancestors, and not the hours I spend inside). The twist bottom stick makes it easy to dab and draw the concealer over any blemishes or imperfections staring back at you in the mirror. It then melts with your body temperature, and can be easily smoothed over with a fingertip. Once I’ve got a clean canvas, I try the Highlighter. Another cream stick, this one brightens all skin tones with a light sheen. Perfect for those trying their best to land the contouring fad, it sweeps beautifully across cheekbones, the bridge of your nose, and your décolletage. I’m so glad I finally had an excuse to use the word décolletage.
Next, the Lip + Cheek introduces some colour back into my life. This tool has multiple uses, something many of the products in the line are proud to do. Our makeup bags can be a bit lighter, as I rub the “Swish” pink colour across my cheeks as a blush, and over my lips as a subtle tone. Have I mentioned how good these products smell? They also don’t take a YouTube tutorial to figure out. It’s basically adult fingerprinting. Uh-oh, I’m loving make-up again.
The final touch for the day is the Oil Lip Stain in “Tude.” Before I know it, I’m puckering at myself wherever I catch my reflection. The feeling is of pure confidence, and it took little more than some bright lips and a clean face. I’m already looking at their Eye Markers and Face Gloss, to complete my collection.
With any luck, the vegan support of MILK makeup can show them that a full vegan line is in their best interest for the future. Then, maybe we can start calling them “almond milk” instead. Too lame?