Almond Milk Sales up 250 percent in the last five years
There’s no denying that people in the US are nuts for almond milk.
VegNews shared a recent food trend analysis done by The Nielson company. In it, almond milk sales in the states are shown to have surged by 250 percent in the last five years, in contrast to a significant $1 billion lose for the total milk market. In 2015 alone, the nut-based alternative rose 7.8 percent, which equates to $894.7 million dollars. In that same year, dairy milk sales dropped an almost parallel 7 percent.
Graphics from The Nielsen Company
It’s not only crushing cow’s milk, either. Almond milk manages to generate twice the revenue of all the other substitutes like soy, coconut, and rice milk – combined! Neilson’s Global Health and Wellness report blames this shift on consumers wanting foods that are “all natural,” have “no artificial colors or flavors” and are “made from vegetables or fruits,” signalling that the shift is health driven.
The data suggests there may be a plateau in almond milk’s fame on the horizon, something that new dairy-free substitutes are probably counting on. Going vegan means ending the use of animals altogether, which is made easier with the accessibility of many great vegan options.
What’s your favourite kind of dairy free milk?