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This vegan burger is so close to the real deal, it’s got celebrity chef approval

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The true mark of a winning vegan product is when it wins over non-vegans.

Yahoo Australia reports that Momofuku chef David Chang approves of the new vegan burgers by Impossible Foods. In a recent Facebook post, the American restaurateur, author, and television personality puts his professional and personal seal of approval on what looks to be the “meatiest” vegan option to hit the market yet.

“Today I tasted the future and it was vegan: this burger was juicy/bloody and had real texture like beef. But more delicious and way better for the planet. I can’t really comprehend its impact quite yet…but I think it might change the whole game. Cooked them at @ko_ep. From the big brains @impossible_foods” the chef wrote on Facebook.

And he didn’t lose a Michelin star for saying so! Hah.

Although the oozing patty looks pretty convincing, Impossible Food’s 100% vegan secret recipe is under wraps. They say underwent heavy scientific and edible research before finding what could combine to the replicate not just the appearance of a burger, but the smell, taste, and sizzle chefs and diners expect. They claim to simulate beef fat with coconut oil, use potato proteins to create a familiar crust that can form on meat when it is seared, and use “heme,” a compound extracted from yeast that gives color to red meat. Honeydew is somewhere in the mix, too.

With a year already past since their announcement of the invention, the company is finally ready to roll-out it’s product on shelves. Without cholesterol, hormones, or antibiotics and with notable non-vegan approval early on in the game, we’re sure this product is going to do well.

Photos from One Green Planet & Huffington Post

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0 Comments
  • vegan truth seeker

    Everyday there is more and more processed vegan food that tastes like its animal products counterparts… so, if it tastes the same or very similar, it’s healthier, it’s more sustainable and above all if it’s the ethical choice, what the hell are non-vegans waiting for to make the change?

    I truly don’t get it! And humans call themselves the most intelligent species on the planet! Hilarious…!

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