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There’s 360% more Brits eating vegan

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Vegan eating has officially taken over Britain.

Telegraph UK reports that the number of people eating a vegan diet in Britain has risen by more than 360 per cent in the last ten years. According to a new survey carried out by Ipsos MORI in for the Vegan Society and Vegan Life magazine, 542,000 people aged 15 or over – over one per cent of the population – have adopted a plant-based diet, up from a mere 150,000 in 2006.

Since we are only talking about diet, it’s no surprise that the health benefits are said to be driving the trend. Lower cholesterol, blood pressure, BMI, heart disease, and cancer are easy to pay attention to. Still, they believe welfare and environmental issues are contributing to the popularity. Won’t somebody please think of the animals!?

Celebrities like Ellie Goulding, Jennifer Lopez and Liam Hemsworth also appear to be having an influence, with the survey showing that youngin’s are giving plant-based diets a shot to live up to their idols. They dominate the numbers, with close to half of all vegan diners between the ages of 15 and 34. A whopping eighty eight percent live in urban areas as well, with a quarter of them calling London home. Apparently there are also 1.14 million vegetarians in Britain, folks we should be able to easily convince to join team vegan instead.

Studies like these are exciting because on one hand, and confusing on the other. More people eating vegan is amazing, but further confusing the vegan label by assigning it only to diet is less amazing. Go vegan, and take your enthusiasm for non-violent food in to the rest of your life!

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  • Kate Stewart

    This is re-reporting poor reporting by the Telegraph. The Vegan Society report on the data does not assign veganism to diet only, but reports separate ‘diet only’ figures and ‘all products’ figures based on what respondents report using, rather than how they label themselves. Similarly, it’s the Telegraph who are making the ‘copying celebrity’ suggestion. It’s not in the data. So it isn’t the study that’s confusing, it’s the Telegraph’s reporting.

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