Hampton Creek to expand from 64 to 600 products
They’re more than ‘Just Mayo.’
Grub Street reports that Hampton Creek wants to expand. The Just Mayo purveyors have been predicted to become the first billion-dollar vegan company by a recent Bloomberg report, as they look to raise another $200 million in capital and go from 64 products on shelves to a whopping 600. As the demand for vegan products grows, so does the opportunity for more amazing ‘Just’ products.
Fans of brand can look forward to pantry staples, desserts, and pasta according to Bloomberg, who says the San Francisco-based company has pitched teasers to investors. A 95,000 square foot research and development space is needed for them to tackle Just Chicken Tenders, Just Oysters, and Just Blue Cheese (products all hinted at in the pitch). In their R&D lab, Hampton Creek wants to hunt for more plant-based proteins by employing robots and a team of scientists. They plan on analyzing more than 960 samples per week, and we kind of hope there will be an opening for taste testing 960 samples a week (call us).
Perhaps the coolest of all proposed items comes from a line of snacks aimed at kids; it’s a microwavable egg substitute that cooks into shapes. “Upon microwaving, it surprises the kid by forming a new shape each time: Batman, Darth Vader or a different character” the pitch presentation explained. Um…incredible? These futuristic kid approved snacks are said to be light, airy, and come in nacho or grilled cheese flavours.
As more and more people demand vegan options, we’re not surprised that more creative items will enter the market. Once everything has been mimicked, ushering in new products will be the next trend. You heard it here! Then, Hampton Creek can extend it’s domination past Whole Foods, Walmart, Target, and 7-11.
Photo from Hampton Creek’s Facebook Page