Vegan CEO takes out an ad against Trump in the New York Times
You like Hampton Creek mayo, but get ready to love it’s CEO.
Quartz reports that on July 17, 2016, a one page ad in the New York Times titled ‘Dear Donald’ was run by Josh Tetrick, the CEO of the Hampton Creek vegan empire. Appropriately published a day before the start of the Republican National Convention, Tetrick spent somewhere around the reported $193,171 average for the coveted newspaper space in hopes of inspiring readers. It read:
Americans are frustrated and angry and scared. You’ve channeled this into your nomination. Americans are also good. We’re generous and courageous and kind. That’s what you’ve missed. A single mom in Birmingham who taught her son how to rise while respecting women. The Toledo autoworkers fighting to protect the jobs of their immigrant brothers. And the families of faith in Little Rock who believe in lowering taxes without lowering their values. This is who we are. And this is why your campaign will break down. Your campaign doesn’t just seem wrong. It feels un-American. To support it would make me less of myself, less of my grandpa’s grandson, less of my mom’s son. Turning away from you is a way to say who we are.
You may be giving a standing ovation at home, and we don’t blame you. Tetrick signed the ad with his name and personal phone number, so that other’s could reach him. When Quartz caught up with him, he spoke of wanting to inspire dialogue and efforts from other business leaders. “When you have a campaign that doesn’t lift up African Americans, when you have a campaign that wants to deport Hispanics … to me, when you call it how it is, that is un-American,” he also told them. “That’s why I wanted to say something.”
Who knew a vegan condiment could lead to compassion far past your next sandwich? Bravo.
Image of the ad provided to Quartz by Josh Tetrick