Dairy Brand Hates on Vegans (what’s new?)
For some reason, insulting vegans isn’t a played out gimmick yet.
In Australia, a dairy company has decided that billboards are a great way to get a jab in at those who don’t exploit cows or support it being done for them. OAK, who’s already bizarre “Kill Hungry Thirsty” tagline is brazen and aggressive, took things a step further by publishing an ad for chocolate milk that read “Hungry Thirsty is pathetic, just like a vegan sausage”. Uh oh, our sausages have made them insecure.
Naturally, Facebook has become the battlefield for vegans to sound off on as to why this is wrong, only to be further berated and criticized by those taking the side of OAK (ie: staunch anti-vegans). I kind of love reading comments that encourage OAK to keep up this pointless fight, as it’s clear the decline in dairy support from youth makes so many uncomfortable with the idea of change and is fuelling these targeted campaigns. I get it, hating vegans is one of the few PC, “cool” ways to hate on people left, but it shouldn’t be.
Having a prejudice against vegans shouldn’t be tolerated, because the same discrimination applied to other groups wouldn’t be. While many are clinging to the flat “freedom of speech” argument, they’re forgetting that this isn’t one person saying they don’t like vegans; it’s a company, an industry, and the people who approved the ad for public spaces reminding us we’re a minority. We wouldn’t call an ad that insulted homosexuals, women, or a religious group free speech, but based on the action and reactions, vegans don’t count yet. It’s bullying, and there’s no humour in it unless putting people and animals down makes you laugh.
While the whole thing screams publicity stunt, the brand has apparently taken down the ad after receiving this flood of complaints, and duh – tons of publicity. Of course, it will be a while longer before their derogatory comment is forgotten. Some people are requesting they use this to leverage the launch of vegan products, but I think a vegan sausage brand should take the opportunity to proudly shout out instead.