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“Buy Beef and Fight Hunger” campaign actually contributes to hunger

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We shouldn’t be feeding those in need food that directly contributes to the hunger of others.

That’s what Washington beef producers have done, celebrating their 1 millionth serving of beef to families in need through their perverse “Buy Beef and Fight Hunger” campaign. Ranchers and volunteers in Spokane encouraged consumers to buy beef at Rosauers and Haggen Food grocery stores. Then, ten cents of every purchase went to Beef Counts, raising $50,000 to spend on more beef purchased for food banks. Sounds like a good payday for those in the beef industry, doesn’t it?

Two Washington food banks took the hand out, and joins these ranchers in totally neglecting that the production of animal products is one of the leading causes of world hunger. It’s no secret that with 50% of worldwide grains are being fed to livestock, we already produce enough calories to be feeding 800 million people with it instead. It’s simple, a diet free from animal products means using up less resources, and therefore having more for others. The Standard American Diet, and a beef heavy one at that, promotes the opposite. 

While the intentions of helping people in need is honourable, the choice to exploit cows and perpetuate the ignorance of the need for animal proteins remains and overshadows it. Bridget Coon, director of digital strategies for the Washington Beef Commission told Capital Press “they all need beef protein and the nutrients found in beef to be healthy and have a chance to thrive.” Another grossly incorrect and widely known lie, that could actually be hurting the families health (re: heart disease, cancer, etc). Once again, the whole thing will benefit beef producers first, and not the people they are claiming to help.

Wanting fundamental justice for animals should be enough to go vegan, but those more focused on helping our fellow man should do the same. Supporting an industry that celebrates these detrimental, profit-driven, “charitable” dealings doesn’t help anyone. 

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