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LA schools fuck up, reintroduce flavoured milk as a healthy option

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Time for our kids to be test-subjects for the dairy industry, again.

Feedstuffs reports that following a 2011 ban, the Los Angeles Unified School District is once again pushing…er…offering flavoured milk to it’s students. Thanks to a depressing 6-1 vote, cafeterias have become pilot programs for whether or not strawberry and chocolate milk is the way to make more money on our youth.

Flavoured milk was originally eliminated for it’s high sugar content, but they’re pretending a pound of sugar no longer matters by calling dairy-milk a “healthy, nutritious product.” They’re also claiming it’s a measure to cut the cartons that routinely go in the trash, but not buying it sounds more effective than pouring it down the throat’s of kids.

21 schools will monitor buying behaviours following the reintroduction, in an effort to see if the move can make more regular milk drinkers. But in case you thought it was completely volunteer, they plan to sway ‘em by displaying milk in an appealing case, subjecting kids to informational campaigns about how great milk is for them, and they might as well throw a couple cute cow mascots into the mix of targeted marketing.

They argue that studies prove schools lose 10% in sales when chocolate milk disappears, even though it’s also proven that students calorie and sugar intakes drop with that. A supplier has said they’d lower sugar content, but we know that’s not the problem with milk.

We want to congratulate the one board member who voted against this horrific choice, one the U.S. Department of Agriculture is probably salivating over as they still make milk a school meal requirement. More then ever, we need vegan education for the next generation.

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