Celebrity nutrition is the new disaster tourism
Guest post by Bill Tara
Celebrities have become the new nutritional experts in our post-truth world. Jamie Oliver is one of the leading practitioners of the trend for acceptable protest and deflecting attention from the real issues of the modern food industry. For over a decade, Jamie has been peddling his unique brand of media friendly nutritional double-talk as the owner of a vast food empire while presenting himself as a foodie hero. There are two issues here that need attention from vegans. The first is Jamie’s claims to turn around healthy eating, and the second is the most effective deflection of attention away from the health dangers of eating animals.
Jamie keeps himself in the public eye through Jamie’s Food Revolution. The web page features a picture of Jamie looking the part of the serious revolutionary with the promise to “make the world healthy”. So far so good. Since Jamie knows about health his recipes, cookbooks and restaurant’s must show you what healthy eating is all about. Well, think again. Jamie loves publicity but doesn’t want to alienate anyone. Much like most celebrity chefs and celebrity health experts the mantra is “just a little bit is OK” and that the real evil in the modern diet is sugar.
Sugar is the product that we all love to hate. I am on-board with that. Refined carbohydrate is toxic. Jamie wants to reduce it (not eliminate it). You can see by a quick scan of his menu that his desserts would rot the tusks off an elephant. But there should be a tax on it. This is where the smoke and mirrors come into play. The biggest single disease causing factor in the modern diet is not sugar but animal sourced fats and protein. Jamie doesn’t want to talk about that. Try and get a vegan meal in one of Jamie’s eateries – lots of luck.
“Not all fast food is unhealthy but it can be high in calories, saturated fat and salt, plus low in fiber, fruit and vegetables – a recipe for trouble as we battle high levels of obesity in both children and adults.”
The real object of Jamie’s “food revolution” is the same as the celebrities who jet into disaster zones, get some pictures taken amid the rubble and then fly out – Disaster Tourism. In the disaster that is the human diet, based on animal slaughter, it is the celebrity nutrition advocates who trivialize the real problems by deflecting attention and making people feel good with baby steps while the death rates of humans and animals spiral out of control.