Proof that protesting Canada Goose hasn’t worked
Perhaps this’ll be the proof people need to realize campaigning against this brand hasn’t worked.
Bloomberg reports that the jacket retailers are planning their initial public offering (IPO) for 2017. Credit Suisse Group AG, Canadian Imperial Bank of Commerce and Goldman Sachs Group Inc. will lead the Toronto-based brand’s offering on the stock market, and they plan to seek a valuation of $2 billion. Two BILLION is not the sort of coin a company that’s hurting can project.
Partnered with the opening of flagship stores in Toronto and New York, the protests, boycotts, lawsuits, and anti-fur Canada Goose knockoff patches haven’t even been a speed bump for their growth. Worse yet, these efforts have once again sent activists into a time warp, promoting that maybe another 40 years of fur protests will do something.
All the focus on the fur trim already belittled the use of goose down, and has added to the confusion of non-vegan consumers who think that avoiding fur is enough. If we stand a chance at educating people on the evils of animal exploitation, explaining the need for veganism and the total rejection of all animal products is what needs to be done. We can’t pretend for another minute that incremental steps are going to make a difference for a company with this power. Since there are countless retailers like them, we need to make it clear that it’s animal use altogether that’s wrong, and not just this one example of it.
Photo from Huffington Post