Veganism The Movie
First things first – my sincere apologies if you were expecting the announcement of a meaningful abolitionist documentary. Alas, I bare no such good news, even though I’m sure some of your hearts skipped a beat when you saw the title of this piece. My bad. Instead, I bring tidings from comedian Simon Amstell, who has just announced his directorial debut – a feature-length satire film set in a fictional 2067 where every person on the planet is a vegan. If you’re sitting there scratching your head thinking “what the f**k…” don’t despair – I had the same reaction.
According to The Fader, Carnage: Swallowing The Past, follows a number of characters who “find the idea that humans once ate other animals to be barbaric beyond comprehension.” Ironically, other than Simon Amstell himself, the entire cast of the movie isn’t vegan. Oh, the hypocrisy. I can picture the cast and crew now, having just finished a scene and heading to the lunch table filled with a variety of animal products – on a film about veganism.
I can’t say that I’m surprised. This is show business, after all, where issues of fundamental morality can be used at will for a few cheap laughs and advert revenue from the number of views. Amstell, who will apparently narrate the film himself, is quoted as saying: “I have written and directed a film about veganism. I’m sorry.”
Well, I’m sorry too. Sorry that instead of putting precious resources into abolitionist education, we think it’s more “effective” to make satire out of a serious social justice issue. The movie is rumoured to debut on the BBC iPlayer this spring. Like so many other movies about veganism, we already know that this one is going to sell the animals woefully short.