Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Forbes calls another PETA misstep ‘success’

Like us on Facebook:

Perhaps it’s time for PETA to reassign the meaning of their acronym to ‘People for the Ethical Treatment of Angora-Rabbits.’

Forbes was excited to celebrate the latest ‘success’ of the welfarism money-factory, as Chinese-based Global Brands Group (which includes clothing brands like Juicy Couture, BCBGeneration and Sean John) joined the list of companies that have pledged to stop using and selling the fur of Angora rabbits, all while continuing their use of different animal skins with animal welfare promotion. Don’t worry, they were sure to differentiate mohair (from goats) so it’s still suitable and won’t garner them all sorts of negative press. I mean, until PETA releases a mohair campaign, maybe.

This all stems from a 2013 campaign that has scared over 2 million Youtube viewers with graphic imagery of an angora rabbit twisting and screaming as it’s fur is ripped off. As the Forbes author puts it, “No one wants to see a bunny suffer, period.” That’s exactly what PETA already knows, and explains why they’ve given Angora a coveted spotlight. Thus, the exposé takes credit for the $18 million or so plummet to China’s angora exports. With 90% of angora coming out of China, it feels like another vehicle for hatred and racism, and the misguided idea that how animals, and sometimes which animals, are killed elsewhere in the world is worse than how we do it at home.

PETA is proud of their single issue campaign work, and use their site to promote 300 companies that have penned agreements to ban agora. It’s pretty difficult to get through that list when AllSaints tops it – a brand revered as ‘an iconic leather jacket company.’ Why are we cheerleading for brands still killing and using animals?

Instead of challenging the property status, use and exploitation of animals, they play directly into it with campaigns that they know will generate consumer donations and support from companies not interested in making meaningful change outside of profit margins. And in doing so, they throw all other animals under the bus. They legitimize the use of other living beings for the same frivolous material goods (and others), and make animal use about as comfortable as we perceive joining in on a cuddle puddle with one hundred Angora rabbits would feel.

Campaigns like this don’t direct people to the need for veganism anymore than they lead them away from using the dozen other breeds of rabbits exploited for meat, vivisection, entertainment, or pets. Picking and choosing small ways we use animals, these so called ‘baby steps,’ will not lead to the crucial and imperative big step we can all take without donating to or pledging against anything – today. Veganism is the only way to counteract the unthinkable depravity of the system at large and afford all animals the fundamental justice they deserve.

It’s not about the cutest animals, or those we get the greatest undercover footage of. Our own actions are more important than those of corporations, brands, and animal rights organizations that do more for themselves and the latter than for animals. The only ‘success’ or ‘victory’ for animals is new and continuing vegans.

Like us on Facebook:
  • Paula Renee

    Isn’t it better that these companies stop using cruelly produced angora–even though they aren’t all-the-way vegan (yet)–than that they do nothing at all? Every step to reduce suffering, no matter how big or how small, should be applauded.

    • Evil Tim

      Is this a step to reduce suffering? How? All these potential buyers for rabbit angora, are they going to buy a vegan alternative? Of course not. They’ll just get another animal alternative. And thanks to this campaign, people can feel great about buying a PETA-endorsed leather jacket or a PETA-endorsed mohair sweater.

      This is why single-issue campaigns have failed the animals and always will.

      • Christina Ku

        It is enormously difficulty to do animal rights campaigns. There is no best or single way to conduct it. Doing overall vegan outreach is a slow process. Why should we forgo saving any animals while waiting for people’s hearts and minds to lead them to do the right thing … the waiting is further exacerbated by people’s habit and palate addiction to eat and use animals. It’s wrong to descrIbe Peta’s clever and effective work with a pejorative single issue label. If they shut down the whole rabbit horror industry, congrats to Peta!! To criticize Peta for sucessdul fashion industry campaigns is just intentionally being negative and non-sensical in challenging the monumental successful results . Stop calling it single issue and call it they saved millions of animals and onward to saving more… when people are educated about angora the same logic and feelings can and will be easily transferred to make a personal and consumer level changes regarding other animal products.

        • Evil Tim

          “It is enormously difficulty to do animal rights campaigns.”
          Strong agree.

          “There is no best or single way to conduct it.”
          Strong disagree. It’s vegan education – not these donate-and-feel-good campaigns.

          “Doing overall vegan outreach is a slow process.”
          Strong agree. Especially since the big AR groups refuse to do their share of it.

          “Why should we forgo saving any animals while waiting for people’s hearts and minds to lead them to do the right thing … the waiting is further exacerbated by people’s habit and palate addiction to eat and use animals. It’s wrong to descrIbe Peta’s clever and effective work with a pejorative single issue label.”
          Do you disagree that all those people who were previously in the market for rabbit angora won’t just choose another animal-derived alternative?

          “If they shut down the whole rabbit horror industry, congrats to Peta!!”
          Did PETA shut down the entire rabbit industry? No? Not yet? And what good is it if they do? All you’re doing is swapping the rabbits out for another group of animals. Sure it’s a win for the rabbits but how is this a win for the replacements?

          • Christina Ku

            Not sure if my original response to you came through… but here’s another attempt…basically I don’t think people will replace with another product. There’s less fur than before and people ar becoming more conscious and ethical in their materials and I attribute much of it to orgs like Peta making successful campaigns.

          • Evil Tim

            So for every 10 consumers who wouldn’t have batted an eye buying clothes with rabbit angora, you believe that most of them (7?, 8?, 9?) went and bought vegan clothing instead? Honestly?

          • Christina Ku

            True that many won’t switch and buy vegan…It doesn’t mean cruelty free fashion campaigns should cease. From personal experience I find Peta’s campaigns educate me and I end up influencing my meat eating friends and these small impacts contribute to society slowly changing. Many people are aware about the cruelty in goose feather down industry and the list goes on… I think with more awareness and less social acceptance of cruelty ware… the industry will change as it slowly has. Thank you for discussing this topic in an easy tone to respond to 🙂

          • Evil Tim

            My pleasure, Christina. The feeling is mutual. There’s no point in shouting and I’m genuinely interested to hear what you say.

            Your first post: “Doing overall vegan outreach is a slow process.”
            Your last post: “these small impacts contribute to society slowly changing.”

            Both ways are slow, it seems.

          • Christina Ku

            Thank you Tim!! It’s really cool to meet strangers and have a pretty substantive dialogue and respect each other 😉 ….Well yes …. too slow for my personal wish to end all suffering of animals but in the last 5 years vegan plant based businesses have made huge advancements so in some levels it’s expanded fairly fast at the same time … there’s a vegan fast food chain restaurant called Veggie Grill which is awesome which just recently has gone nationwide. Gee if you haven’t tried it…look for it or look for Natives Foods, just as good. Keep in touch!! Keep asking good logical questions!!

          • Evil Tim

            Christina, this has been very enjoyable. One more question and it’s a hypothetical question. I’m a typical omnivore and we become acquainted – maybe I’m the new guy in the office, maybe a new neighbor, whatever. I find out you’re vegan and ask you what it’s all about.

            Are you going to use your vegan knowledge and experience to answer my question? Maybe explain that we have no good moral reason to use animals wherever possible? And then when I object about “moral reason” sounding all preachy, you can tell me that I make moral decisions all day, every day. You can tell me how easy it is to be vegan, a la Veggie Grill and Natives Foods. You can tell me how good it will feel. Nothing I eat, nothing I drink, nothing I wear will harm an animal. PLUS it’s good for my health? And it’s good for the planet? Sign me up, please.

            Or will you tell me about the latest PETA campaign? Cage-free eggs, maybe? A rabbit angora ban, maybe? And then hope that the vegan message eventually sinks in someway somehow sometime down the road?

          • Christina Ku

            Hi Tim! Happy Memorial Day!!
            Funny thing with me is that I’m unpredictable … I don’t know what I’d say or what my canned response is… I approach people by feeling the person, environment I’m in, circumstance, energy, lack of, totality of the situation to help me engage. Maybe I just flirt and smile… and don’t say much…. lol Yea so you understand it all…and try to watch Fork over Knives and Cowspiracy too. I think the next area of influence may be trying to be around some plant-based folks you know and like and see what happens down the road. I’ve had people watch some reality animal tv and they changed their life. Basically yes wait for down the road. You and I can wait for down the road to happen but it seems the Planet and animals can’t 🙁 …

          • We have had animal welfare reforms for over two hundred years, and today we exploit more animals, eat more animal products per capita, and we torture animals in more horrific ways than at any time in the entire human history. And the trend is on the rise.

            Educating about veganism as a moral baseline is serious work that requires knowledge, time and dedication. I would not describe educating about veganism as “waiting”.

            Animal welfare campaigns and single-issue campaigns target practices that are economically inefficient and would be changed by the industry itself anyway. Welfare changes never happen “now”. They are phased out sometimes in decades while the “victory” is claimed now.

            “Reducing suffering” is a great business model but totally corrupt. Any animal exploiting company or individual can jump on the reducetarian bandwagon and claim that they are choosing to reduce suffering when the alternative is allowing the status quo to continue. Jamie Oliver is reducing suffering, so is McDonalds.

            The following is from an essay by Gary L. Francione (Imagine If There Were a Real “Animal Rights” Movement):

            “…Imagine how different things would be if there were an animal movement that: (1) focused on use and not treatment; (2) that promoted veganism as a moral imperative; and (3) did not promote (and fundraise off) welfare reforms, “happy exploitation,” reducetarianism, single-issue campaigns, etc.

            Industries that promoted animal exploitation would respond by trying to keep the public focused on treatment and convincing the public that animal exploitation was really “humane.” Industry would promote the same sorts of “reforms” that animal groups promote—larger cages, more “humane” slaughter, etc.

            Individuals who cared about animals but who were not ready or willing to go vegan would reduce their intake of animals and consume supposedly “happier” animal products.

            In other words, if we had a movement that sought justice for animals that promoted veganism as a moral imperative, industry would do exactly what it is doing now and individuals who cared but who were unwilling or not ready to go vegan would do exactly what they are doing now.

            The difference would be that we would finally have a social movement that no longer partnered with industry and that took a position that is inherently speciesist. The moral message would be clear: “animal rights” means that all sentient beings are equal for the purpose of not being treated exclusively as resources, and that we cannot justify participating directly in animal exploitation irrespective of how (supposedly) “humane” that exploitation is.

            The difference would be that we would have a movement that promoted animals as nonhuman persons—beings that mattered morally in their own right—and not just “things” to which we have, at best, duties of “mercy” or “compassion” to exploit in a more “kind” manner.

            We would no longer have a movement that is, in essence, a business that sells “happy” slavery. We would have a real movement that rejected *all* slavery.

            We would have a movement that made clear that if animals have moral value—and so many people already share that moral intuition–then the only rational response is to go vegan and stop eating, wearing, and using animals.

            We would have a movement that finally focused on the fundamental moral issue—animal use—and that stopped promoting and fundraising off the idea that it is better treatment, or substituting other animal products for foie gras or veal, that mattered.

            Think about that. And if it appeals to you, then join the worldwide grassroots effort to shift the paradigm from property to personhood…”

          • Christina Ku

            Absolutely agree. Bravo! This subject matter is one of the major causes of climate change and global hunger issues to boot. Thank you for your well written and convincing response Balint. I did make the point that the planet and animals cannot afford to wait… inferred from that is animal rights and veganism cannot wait.

          • Evil Tim

            Beautifully said, sir.

            I can’t add much to this other than,speaking of grassroots… once upon a time, before PETA lost its way, it was a promising bottom-up grassroots movement. What the world might look like today if they had kept their focus on meaningful vegan education instead of an endless barrage of publicity stunts. smh

          • Cenk Tekin

            They have always been a barrage of publicity stunts, but on top of that they also kill animals.

          • Evil Tim

            Shining a light and being” press sluts” are two types of publicity. In the early days of PETA they did some undercover work that shone a light on animal abuse. Now they are these self-proclaimed press sluts who have become very successful revenue generators with their sexist, xenophobic, confusing campaigns that make a big splash and, in turn, make their supporters feel so good that they think “they saved millions of animals and onward to saving more…”. Just like Christina in her first reply to me in this comment thread.

          • Evil Tim

            And yes, they also kill animals.

    • Christina Ku

      Yes agreed Paula!

  • Sunil Hingorani

    Once you forgo the principle you will just be flailing.

  • Tom Stratzi

    How about going back to the drawing board to come up with ideas to make compassion, ethics, kindness and intolerance to cruelty – become fashionable again for humans at every strata?

France’s ban of faux-meat branding won’t stop veganism

I’ll take “mycoproteinous food tube” over a tube of dead pig any day.

Concerned about endangered animals? Stop eating them

Methods of animal conservation that support the exploitation of animals don’t exist for the animals, they exist for human profit.

What you can do if live exports disturb you

The outcry should go further than importation and should be directed at the fact that the animals in question were on their way to slaughter in the first place.